Journal of Business and Management

The Journal of Business and Management is published by the School of Business, Faculty of Management Studies, Pokhara University, Pokhara, Nepal.

Current Issue

Vol. 6 No. 01 (2022)

View Vol. 6 No. 01 (2022)

Published: 2022-07-15

Articles

Employers' Perception towards Need of Profession Skills in MBA Graduates: Evidence from Ordered Logistic Regression

Niranjan Devkota, Malati Rana, Seeprata Parajuli, Udbodh Bhandari, Udaya Raj Paudel

1-17
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Awareness and Usage of Internet Banking Facilities in Pokhara Metropolitan, Nepal

Deepesh Ranabhat, Hemkanta Poudel, Mala Ranabhat

18-30
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Employees Reaction to Selection Process and Its Effect on Behavioural Outcomes in Organizations of Nepal

Prabina Rajbhandari Vaidya

31-45
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Moderating Effect of Celebrity Endorsements on Media Advertisements and Purchase Intention towards Cosmetic Products in Kathmandu Valley

Gaurav Ojha

46-63
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‘No’ means ‘NO’: A Critical Discourse Analysis of the Image of ‘Bad girls’ in Chowdhary’s Pink

Bishwo Raj Parajuli

64-73
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Uses of Social Security Allowances on Socio-Economic Status of People in Kaski

Deepesh Ranabhat, Sujita Adhikari

74-85
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Exploring Service Quality and Visitors’ Complaining Behavior of Nepalese Tourism Industry

Bal Ram Bhattarai, Manoch Prompanyo

86-99
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Impact of Microfinance on the Empowerment of Women Entrepreneurs in Rupandehi District, Nepal

Bharat Singh Thapa, Supriya Chowdhary

100-115
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