Limbu News Bulletins in Radio Broadcasting: A Study of Present Status and Future Adaptation

Abstract

Radio, as an audio medium, requires clear and concise scripting. It speaks directly to individuals, creating a personal bond between broadcaster and listener. News and current affairs remain central to radio journalism, and news bulletins play an important role in promoting languages, particularly indigenous or minority ones such as Limbu. However, with the rise of new media and technology, radio listenership has declined. This study examined Limbu news on radio for two purposes: to assess its current state and explore ways it can adapt in a rapidly evolving media environment. Guided by cultural imperialism and technological determinism theories, the research analyzed how dominant cultures and advancing technologies influence minority languages. A multi-method approach was used-15 days of content analysis, along with interviews and observations involving Limbu news listeners, producers, and presenters. Systematic questions explored listenership, popularity, usefulness, and audience feedback. Findings reveal more challenges than opportunities, largely due to declining daily use of the mother tongue and the dominance of new media. Nonetheless, strategic adaptation- embracing the internet and digital platforms- could enable Limbu radio news not only to survive but to expand its reach and relevance.