Vol. 7 No. 2 (2025)

Published: 2025-12-28

Research Papers

The Impact of Influencer Marketing on Brand Loyalty and Credibility: The Mediating Role of Parasocial Interaction

Abhishek Thakur, Sandeep Sharma, Sandip Sijapati, Rishi Chapagain

201-218
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Quantitative Trading Strategy, Backtesting, and Performance Analysis Using Python: A Data-Driven Analysis

Prince Poudel, Sandip Paudel

219-238
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Adoption of Information and Communication Technology in Nepalese Small and Medium Enterprises

Sarita Timalsina, Ramesh Kunwar, Devi Kumari Poudel

239-261
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Psychological Empowerment and Performance of Millennials and Generation Z Employees in the IT Sector: Mediating Role of Affective Commitment

Anjali Chapagain, Ujjwal Bhattarai, Baburam Timsina, Babita Simkhada

262-281
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Assessing Household's Solid Waste Segregation Behavior in the City of Nepal: A Structural Equation Modeling Approach

Umesh Khadka

282-303
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Factors Influencing Social Media Usage and its Impact on the Performance of Small and Medium-sized Enterprises in Kathmandu Valley

Karan Raj Shrestha, Mijala Kayestha

304-319
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Modeling Inflation Dynamics in a Small Open Economy: An ARDL Analysis of Macroeconomic Transmission Mechanisms and Structural Breaks in Nepal

Goma Bhattarai, Prashanna Neupane, Arju Marasini

320-338
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Impact of Covid-19 on Environment and Socioeconomic Aspects in a Rural Tourism Destination: A Case of Sikles, Nepal

Sangeeta Gautam, Anup K C, Shreekanta Sharma Khatiwada, Ananda Baral

339-350
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Gen Z Management Students' Awareness of Financial Literacy in Chitwan

Sunil Pokharel, Puspa Raj Adhikari, Arun Timilsina

351-365
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Empowering Women Entrepreneurs: Evaluating Access to Credit, Financial Literacy, Technical Know-How, and Government Support in Kathmandu Valley

Nikky Khadgi, Udaya Raj Paudel

366-389
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The Role of Financial Literacy in Investment Decision: A Study in Kathmandu Valley

Jasmita Maharjan, Purnima Lawaju, Dipendra Karki

390-408
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Corporate Governance and Bank Performance: Evidence from Employee Perspectives in Nepalese Development Banks

Bheshraj Kushwaha, Devid Kumar Basyal, Sudip Puri, Balaram Chapagain

409-425
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Adoption and Utilization of Information Technology in Agriculture: Evidence from Rupendehi, Nepal

Rajiv Khanal, Sudarshan Kandel, Rajim Chaudhary, Upadesh Neupane, Arjun Gyawali

426-445
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Customers’ Acceptance of Anti–Money Laundering Practices in Banks: Evidence from Kathmandu Valley

Suvekshya Ghimire, Suman Dahal

446-469
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Financial Literacy and Financial Well-being of Business School Faculties: A Study in the Context of Nepal

Chudamani Khatri

470-484
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Determinants of Electronic Payment System Use in the Kathmandu Valley: A Structural Equation Modeling Approach Integrating TAM and TPB

Kabita Adhikari, Mahananda Chalise

485-503
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A SERVQUAL Model Analysis for Users' Satisfaction of Ride Sharing Service in Kathmandu Valley

Om Prakash Singh, Prashidha Basnet, Aarati Ojha

504-523
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Review Papers

Social Protection in Shaping Labor Migration Decisions among Youth in South Asia: A Bibliometric Analysis

Hemanta Panthi, Niranjan Devkota, Pratigya Koirala, Ranjana Kumari Danuwar

524-537
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