Vol. 8 No. 3 (2025)

Cover NJMR

Published: 2025-06-19

Articles

Captivating Nepal's Smartphone Users: The Path to Brand Loyalty

Sajeeb Kumar Shrestha, Dipak Mahat, Tej Bahadur Karki

1-12
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Non-Performing Loan in Nepalese Commercial Banks: The Role of Internal and External Factors

Janga Bahadur Hamal, Dilli Raj Sharma, Prem Bahadur Budhathoki, Navin Jha, Shiva Raj Ghimire

13-32
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Online Advocacy and Social Media’s Role in Communicating Effects of Environmental Pollution

Saheed Oyelakin, Joseph Adekunle, Bilyaminu Abubakar, Matthew Oyeniran, Haruna Sule, Oluseyi Folorunso, Adebayo Alagbe, Temitope Anifowoshe, Chikodi Okechukwu Robbert, Benedine Ebonyem, Glory Ideh , Chukwuebuka Ogu, Dasarath Neupane

33-55
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Mapping the Evolution of Business Ethics and Corporate Governance: A Bibliometric Analysis

Padam Bahadur Lama, Shreekrishna Kharel, Murari Karki, Basu Dev Lamichhane, Nirjana Bhatta

56-70
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Public Debt Dynamics in Nepal: Balancing Economic Growth and Institutional Governance

Gyan Mani Adhikari, Santosh Chhetri, Hemanta Rai, Padam Karki, Jamuna Shreshtha

71-88
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AI In Nigerian Elections: Tool for Safeguarding Democracy or Weapon for Deepfakes and Disinformation

Wisdom Iheanyichukwu Okezie, Kelvin Inobemhe, Nick-Tansi Saint Udeh, Oluwatobi Enitan Modeyin

89-108
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Structural Drives and Common Sense: Building Conflict in Select Stories from B. P. Koirala and Guru Prasad Mainali

Komal Prasad Phuyal

109-122
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Assessing the Mediating Role of Perceived Usefulness towards the Adoption of Financial Technology (FinTech) in Nepal

Sheena Bhatta, Bal Ram Duwal, Kishor Hakuduwal

123-143
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Human Organs as Commodities: A Critical Study of Kazu Ishiguro’s Never Let Me Go

Bishnu Prasad Pokharel, Sultana Banu, Binod Sapkota

144-155
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Linking Hybrid Strategy to Firm Performance: Exploring the Mediating Role of Innovation

Bala Ram Thapa, Mahananda Chalise

156-176
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Knowledge-Oriented Leadership and Organizational Performance: Mediating Role of Knowledge Management in the Banking Industry

Manoj Kumar Chaudhary, Madan Dhungana, Beeja Bohara

177-199
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Dynamic Interactions Between Monetary Indicators and Stock Market Behavior in Nepal

Krishna Bahadur Thapa, Raja Ram Adhikari

200-210
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