Vol. 10 No. 2 (2025)

View Vol. 10 No. 2 (2025)

Published: 2026-01-26

Editorial

Human Capital Agility: Reskilling and Up-skilling for the Future of Work

Arhan Sthapit, Rashesh Vaidya
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Articles

Does Star Power Sell? Celebrity Endorsements and Consumer Purchase Intentions in Rupandehi, Nepal

Arju Marasini, Tara Prasad Upadhyaya

1-16
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A Long Walk of Survey Sampling with Modern Methodologies

Keya Rani Das, A. H. M. Rahmatullah Imon, Khadiza Islam Meem, Linnet Riya Barman, Shahela Alam

17-26
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The Influence of Corporate Social Responsibility on Competitive Advantage: Evidence from the Manufacturing Industry in Kathmandu Valley

Jeeban Tamang, Pravat Uprety

27-52
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Impact of Perceived Risks on Investors’ Usage Behaviour towards Online Trading Systems in Nepal

Pramesh Thapa Magar, Puja Tamang

53-70
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Balancing Workload, Autonomy, and Coping Strategies: A Study of Private School Leadership in Nepal

Nab Raj Adhikari, Suraya Amirrudin, Jiban Khadka

71-85
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Staff Retention in Nepalese ‘A’ Class Banking Institutions in Surkhet Valley, Nepal

Rheet Rijal, Ranjana Kumari Danuwar, Harendra KC, Sanjaya Yogi

87-100
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Examining Inclusive Policies and Practices in the Nepal Police: A Case Study of Recruitment and Selection of Inspectors

Tika Ram Rai

101-108
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Service Quality, Customer Attitude, and Satisfaction as Determinants of Patronage Intention in the Nepalese Banking Sector

Aakriti Tamang, Surya Balami, Damodar Lamsal

109-124
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Responsible Leadership and Sustainable Performance: The Roles of Pro-Environmental Behaviour and Digital Culture in IT Companies

Madan Dhungana, Suzil Shakya

125-143
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Entrepreneurial Orientation as a Driver of Business Performance: Comparative Evidence from High-Tech and Traditional Start-Ups in Nepal

Samir Shiwakoti, Baburam Timsina, Binod Lingden Subba

145-166
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