Journal of Business and Social Sciences Research <p>The Journal of Business and Social Sciences Research is the official publication of the Ace Institute of Management, Kathmandu, Nepal. It is a double, blind peer review, open-access journal. It follows a plagiarism-check system to rid the papers of plagiarism. It is a bi-annual publication brought out in June and December of the year.</p> Ace Institute of Management en-US Journal of Business and Social Sciences Research 2542-2812 <p>© JBSSR/AIM</p><p>Authors are required to transfer their Copyright to the Journal of Business and Social Sciences Research.</p><p> </p> ChatGPT Behaviours among Nepalese Users: An Application of Hedonic Motivation System Adoption Model <p>Drawing from Hedonic Motivation System Adoption Model (HMSAM), this paper purposes to investigate factors influencing ChatGPT adoption behaviour among Nepalese users. The paper utilised a cross-sectional survey research design to gather data from 350 users of ChatGPT in Nepal. The researchers employed purposive sampling to select respondents for the paper. To test hypotheses, this paper applied the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. This paper found that Joy and Perceived Usefulness (PU) have a significant influence on Behaviour Intention (BI). Perceived Ease of Use (PEOU) on Confirmation (CON) and Joy. Likewise, PEOU has a significant influence on Control (CON) and Joy. However, CON, curiosity (CU) and Joy do not significantly influence Immersion (IMM). CU does not influence BI and IMM, and PEOU does not influence CU and Perceived Usefulness (PU) among Nepalese ChatGPT users. This paper offers a significant outlook for the developers of ChatGPT to focus on the ease of using and joyfulness of using ChatGPT.</p> Mukesh Ray Yadav Laxman Pokhrel Copyright (c) 2023 2023-12-31 2023-12-31 8 2 1 14 10.3126/jbssr.v8i2.62124 Effect of Financial Literacy on Utilisation of Financial Services in Kaski District <p>Financial literacy is a key driver of financial inclusion, as people need the financial services that banks and other financial institutions offer. This study aims to examine the effect of financial literacy on the usage of financial services in Kaski district of Nepal. For this study, 400 sample households were chosen at a five percent margin of error, and the major decision maker for each household was chosen as the respondent. The researcher used close-ended, self-administered questionnaires to gather data. The researcher used descriptive statistics and inferential statistics such as frequency percentage distribution, exploratory factor analysis, and structural equation modelling. The study found a significant positive impact of financial literacy on the usage of financial services. This study concludes that usage of financial services among households in Kaski can be enhanced through increased financial literacy. Financial literacy programmes encourage people to use more financial services by providing adequate knowledge about financial products and services and their advantages and disadvantages. These results are very helpful to policymakers in increasing the usage of financial services through financial awareness programmes.</p> Deepesh Ranabhat Copyright (c) 2023 2023-12-31 2023-12-31 8 2 15 29 10.3126/jbssr.v8i2.62130 Stock Market Development and Economic Growth of Nepal <p>The development of Nepal’s stock market and economic growth are examined in this study since several factors, including stock market development, affect economic growth. The stock market development indicators are market capitalisation, trading turnover, NEPSE index, gross capital formation, and gross national savings. This research is based on secondary data (1995 to 2022) extracted from the Quarterly Economic Bulletin of Nepal Rastra Bank in mid-July 2023. The econometric methods such as the Johnson cointegration test, Granger causality test, and VAR model were used to assess the nexus between the stock market development and economic growth in Nepal. Long-term cointegration has been observed between the stock market development indicators such as gross national savings, market capitalisation, gross capital formation, trading turnover, stock market index, and economic growth. Likewise, economic growth and stock market development are shown to be causally related in a unidirectional manner by the Granger causality test. It concludes that stock market development matters for economic growth in the short and long run. The regulatory authority may adopt an appropriate policy for sustained growth of the stock market through (i) improving disclosure and transparency, (ii) enhancing investor awareness and education, (iii) safeguarding the interest of shareholders, (iv) diversifying the trading opportunities, and (v) maintaining the macroeconomic stability.</p> Bharat Ram Dhungana Copyright (c) 2023 2023-12-31 2023-12-31 8 2 31 50 10.3126/jbssr.v8i2.62132 Interplay of Investor Cognition, Financial Literacy, and Neuroplasticity in Investment Decision Making: A Study of Nepalese Investors <p>The study examines how investor cognition and financial literacy impact neuroplasticity among Nepalese investors in stock market by assessing the mediating effect of risk absorption capacity in relation to investor cognition, financial literacy and neuroplasticity in investors. The cross-sectional data was purposefully collected from 389 respondents ranging from under 25 years to older residing in the Kathmandu valley and had previously invested in market and incurred losses. Primary data was analysed quantitatively by using SMARTPLS. The study findings indicated significant impacts of the constructs - investors’ cognition, financial literacy, and risk absorption, on investors’ neuroplasticity. Additionally, the structural model affirms that risk absorption acts as a mediator in the relationship between investors’ cognition, financial literacy, and neuroplasticity. By filling in empirical gaps and utilising social cognitive theory, this study advances our knowledge of how investor cognition, financial literacy, risk absorption capacity, and neuroplasticity impacts financial decisions, especially in developing countries like Nepal. Thus, this study stresses the eminent role of cognitive processes and financial literacy in decision-making, with the potential to assist policy formulation for equity-related financial product marketers and aid in tackling psychological trauma and reluctance among prospective investors in stock markets due to past losses.</p> Rachana Nepal Pradeep Rajopadhyay Umesh Rajopadhyay Ujjwal Bhattarai Copyright (c) 2023 2023-12-31 2023-12-31 8 2 51 76 10.3126/jbssr.v8i2.62133 Perception of Millennials towards Eco-Friendly Products in Kathmandu Valley <p>This study aims to analyse the effect of various influencing factors on the perception of millennials towards eco-friendly products in Kathmandu Valley. The study is quantitative and descriptive and conducted using primary sources of data. It has adopted the mono-method, whereby survey and statement type questions have been used to analyse quantitative data. A non-probabilistic sampling technique has been used in this research with a sample size of 384. The collected data were analysed using descriptive statistics, independent sample t-test, one-way ANOVA test, correlation analysis, reliability testing, and regression analysis. The influencing variables considered are interest in the protection of the environment, reusability, consumer Greendex/ green attitude, concern for health, subjective norms and social influence, trust in green product, perceived quality of green product and environmental advertising. The results show that there is a positive correlation between all the influencing factors and millennials’ perception towards eco-friendly products. Environmental advertising has created the highest impact on the millennials’ perception by analysing the beta coefficient. Overall, the finding suggests that the concerned authorities, policymakers, producers/manufacturers and marketers of eco-friendly products should focus more on promoting the products using environmental claims, attributes, structures, rules, and tactics so that millennials’ perception towards green purchase can be positively influenced.</p> Pratigya Sedhai Sohan Babu Khatri Copyright (c) 2023 2023-12-31 2023-12-31 8 2 77 93 10.3126/jbssr.v8i2.62138 Navigating the Nexus: Corporate Social Responsibility in Globalised Business Environment <p>Not Availabile</p> Arhan Sthapit Copyright (c) 2023 2023-12-31 2023-12-31 8 2 10.3126/jbssr.v8i2.62120