Digital Marketing and Consumer Behavior: Shanker Dev Campus Youth Perception

Authors

  • Alisha Khadka Shanker Dev Campus
  • Barsha Mangrati Shanker Dev Campus
  • Ashmita Khatri Shanker Dev Campus
  • Ambisha Adhikari Shanker Dev Campus
  • Abhinav Sharma Shanker Dev Campus
  • Bidhan KC Shanker Dev Campus
  • Yadav Prasad Pokharel Dr. K.N. Modi University, India https://orcid.org/0009-0006-2553-7957

DOI:

https://doi.org/10.3126/nprcjmr.v1i2.69241

Keywords:

Digitalization, social media, online platform, purchase, delivery goods, communication

Abstract

The objective of this research was to access the digital marketing landscape from students of SDC. The factor that were taken to consideration for this study were convenience, time saving, website design, motivation, cost , security/trust, communication, social media. This study finds that the emergence of digital marketing is at its peak in current business world. Thus, it is important for organizations to understand the importance of digital marketing from various perspectives to sustain in today’s digital world. The outcomes of the study reflect that the digital platform such as facebook, instagram, snapchat, tiktok and so on has a great influence in attracting customers through their online advertisement. This has made easier for the customer to find and compare all the relevant information about the product they want to purchase. And they find it more convenient and time saving to make online purchase. It has been observed through the study that customers tend to shop more through online platforms during sales, offers and festive seasons.

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Author Biographies

Alisha Khadka, Shanker Dev Campus

BBM 4th

Barsha Mangrati, Shanker Dev Campus

BBM 4th

Ashmita Khatri, Shanker Dev Campus

BBM 4th

Ambisha Adhikari, Shanker Dev Campus

BBM 4th

Abhinav Sharma, Shanker Dev Campus

BBM 4th

Bidhan KC, Shanker Dev Campus

BBM 4th

Yadav Prasad Pokharel, Dr. K.N. Modi University, India

PhD Scholar

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Published

2024-09-03

How to Cite

Khadka, A., Mangrati, B., Khatri, A., Adhikari, A., Sharma, A., KC, B., & Pokharel, Y. P. (2024). Digital Marketing and Consumer Behavior: Shanker Dev Campus Youth Perception. NPRC Journal of Multidisciplinary Research, 1(2 July), 20–33. https://doi.org/10.3126/nprcjmr.v1i2.69241

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