Consumer Preference on Instant Noodles in Kathmandu City

Authors

  • Kailash Patendra Amatya Tribhuvan University, Faculty of Management, Shanker Dev Campus

Keywords:

customer preference, noodles, Kathmandu City

Abstract

This paper attempts to measure customer preference on instant noodles in Kathmandu City. Descriptive and causal research design was used. 100 samples were taken through structured questionnaires. Convenient sampling was used. Descriptive and correlation analysis was done to analyse the data and to test the hypothesis. This study confirmed that brand, price, quality, taste, easy and fast and availability is factors for purchasing noodles in Kathmandu City.

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Author Biography

Kailash Patendra Amatya, Tribhuvan University, Faculty of Management, Shanker Dev Campus

Associate Professor

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Published

2019-12-31

How to Cite

Consumer Preference on Instant Noodles in Kathmandu City. (2019). Management Dynamics, 22(1), 1-6. https://doi.org/10.3126/md.v22i1.30229

Issue

Vol. 22 No. 1 (2019)

Section

Articles

License

Copyright © Research Management Cell, Shanker Dev Campus

How to Cite

Consumer Preference on Instant Noodles in Kathmandu City. (2019). Management Dynamics, 22(1), 1-6. https://doi.org/10.3126/md.v22i1.30229