Users’ Behavioral Intention to Use E-Payment Service in Nepal: Based on SEM Analysis

Authors

  • Sashi Rana Magar NMB Bank, Kathmandu, Nepal
  • Kabita Adhikari Quest International College, Pokhara University, Lalitpur, Nepal
  • Niranjan Devkota Kathmandu Model College, Tribhuvan University, Kathmandu, Nepal
  • Surendra Mahato Nepal Commerce Campus, Tribhuvan University, Kathmandu, Nepal
  • Sushanta Mahapatra IBS Business School, Hyderabad, India
  • Seeprata Parajuli Mahalaxmi Bikas Bank, Kathmandu, Nepal
  • Sushmita Upreti Quest International College, Pokhara University
  • Udaya Raj Paudel Quest International College, Pokhara University

DOI:

https://doi.org/10.3126/jbm.v7i02.62592

Keywords:

E-payment, structural equation modeling, user behavior intention

Abstract

Background: Digital payments were revolutionized after 1990 in Nepal’s payment system, and the rise of ICT and mobile tech since 2010 led customers to embrace e-payments. While e-payment adoption grows, progress is needed to make bank cards default for online purchases and enhance user awareness and trust for secure digital transactions. Further, understanding user perspectives and influencing factors is crucial.

Objectives: This study aims to analyze the intention of users to use e-payment services in the Nepalese context.

Methods: Explanatory research design is used to meet the purpose of the study. A total of 295 respondents were selected as users of the e-payment services are increasing and there is no exact number of users identified. A structured questionnaire was developed and a pretest was carried out on 10% of the sample. Data is collected from the survey through the structured questionnaire and used the Kobo Toolbox and Interviewed from Key Informants Interview (KII) method.

Results: The study shows mobile banking users are highly increasing yearly, followed by internet banking with growing users. The SEM result depicts the significant relationship between behavioral intention on user satisfaction (β = 0.191, P < 0.05), perceived usefulness (β = 0.099, P < 0.05), perceived ease of use (β = 0.084, P < 0.05), social influence (β = 0.064, P < 0.05) and perceived credibility (β =0.096, P < 0.05). Furthermore, improved credibility and ease in e-payment functions can enhance customer satisfaction.

Conclusion: The study concluded that Perceived Credibility (PC), Perceived Usefulness (PU), Perceived Ease of and Social Influence (SCI) have an impact on user satisfaction and Behavioral Intention (BI) to use the e-payment system. Additionally, User Satisfaction was also found to be related to Behavioral Intention (BI) to use an e-payment system.

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Published

2023-12-31

How to Cite

Magar, S. R., Adhikari, K., Devkota, N., Mahato, S., Mahapatra, S., Parajuli, S., Upreti, S., & Paudel, U. R. (2023). Users’ Behavioral Intention to Use E-Payment Service in Nepal: Based on SEM Analysis . Journal of Business and Management, 7(02), 140–160. https://doi.org/10.3126/jbm.v7i02.62592

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