Journal of Business and Management <p>The Journal of Business and Management is published by the School of Business, Faculty of Management Studies, Pokhara University, Pokhara, Nepal.</p> School of Business, Faculty of Management Studies, Pokhara University, Pokhara, Nepal en-US Journal of Business and Management 2350-8868 <p>Copyright © the School of Business. All rights reserved. No part of this volume may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by and information storage and retrieval system, without permission in writing from the publisher.</p> Employers' Perception towards Need of Profession Skills in MBA Graduates: Evidence from Ordered Logistic Regression <p><strong>Background:</strong> Globally thousands of MBAs graduates annually who opt for employment opportunity in the market. It creates strong competitive job market for new MBAs. In past, the only qualifications required for jobs is technical skills, also known as hard skills; but today’s hiring process indicates only technological skills do not provide adequate opportunities fresh MBA graduates.</p> <p><strong>Objectives:</strong> This study aims to analyze employers’ perception on need of professional skills in MBA in Kathmandu valley.</p> <p><strong>Methods:</strong> The study adopted explanatory research design. Purposive sampling technique was used to select 280 employers from bank and financial institutions as a respondent. Structured Questionnaire was used and data collection was done with the KoBo-Toolbox. In order to analyze data, Ordered Logit Model was used to identify the perception of employers’ towards need of professional skills in MBA graduates in Kathmandu valley.</p> <p><strong>Results:</strong> Findings revealed that employers seek soft and hard skills in MBA graduates. Further, Ordered Logistic Result indicates that age, education level, recommendation, adaptability skills, learning skills, conflict resolution skills and teamwork skills are the major skills statistically significant. It clearly indicates that in employers’ perception soft skills have high importance than hard skills as need of professional skills in MBA graduates.</p> <p><strong>Conclusion:</strong> Following employers’ perspectives, MBA colleges should priorities to provide professional skills, more focusing soft skills, to their graduate. Such skills not only help MBA students to understanding their market, but also produce readymade manpower to the job market, that reduce training and other preparatory cost of the organizations.</p> Niranjan Devkota Malati Rana Seeprata Parajuli Udbodh Bhandari Udaya Raj Paudel Copyright (c) 2022 School of Business, Pokhara University 2022-07-15 2022-07-15 6 01 1 17 10.3126/jbm.v6i01.46628 Awareness and Usage of Internet Banking Facilities in Pokhara Metropolitan, Nepal <p><strong>Background:</strong> Many businesses’ operating models have shifted as a result of evolution of the internet, and the banking industry has been no exception in recent years.</p> <p><strong>Objectives:</strong> The purpose of this study is to determine the internet banking awareness and usage in Pokhara Metropolitan, Nepal. Further, it investigates the factors that affect the internet banking usage in the research area.</p> <p><strong>Methods:</strong> A quantitative approach has been employed in this study using descriptive and analytical research design. This study is based on a survey of 225 customers of commercial banks living in Pokhara which are selected purposively.</p> <p><strong>Results:</strong> This study finds that the majority of the respondents are aware and use the internet banking services provided by banks mostly for checking the account and bank statement, topping up the mobile phone, transferring money between accounts, and paying utility bills. Similarly, it finds that time-savings, 24 hours’ availability, easy banking transactions, speediness, and reliability are the primary reasons for internet banking usage. Whereas, insufficient understanding of internet banking, preference of traditional banking over internet banking, lack of internet using habit are the major reasons for no use of internet banking services. The regression analysis shows that the factors such as awareness, access, security, and bank support have a significant positive effect on internet banking usages.</p> <p><strong>Conclusion:</strong> Internet banking is widely used in Pokhara Metropolitan. Further, increase in awareness level, internet access, secure internet banking, and bank’s support helps to increase the internet banking usage in Nepal.</p> Deepesh Ranabhat Hemkanta Poudel Mala Ranabhat Copyright (c) 2022 School of Business, Pokhara University 2022-07-15 2022-07-15 6 01 18 30 10.3126/jbm.v6i01.46634 Employees Reaction to Selection Process and Its Effect on Behavioural Outcomes in Organizations of Nepal <p><strong>Background:</strong> Limited prior research has focused on social aspect of recruitment and selection (R&amp;S) process: the behavioral outcomes, the effect of perceptions of selection process, decisions made by new employees and its effect on the organization.</p> <p><strong>Objectives:</strong> This study aims to analyze employees’ perception to recruitment and selection process and resultant behavioral and attitudinal outcomes in organizations in Nepal and also examines the moderation effect of PJF.</p> <p><strong>Methods:</strong> The study follows quantitative-hypothetico-deductive research methodology. Altogether 210 employees from public and private organizations of Nepal participated in the study. Moderated multiple regression was used to test hypotheses and moderation effect.</p> <p><strong>Results:</strong> Regression result shows significant and positive relation between R&amp;S process- PPV, TPJ and RI with outcome variables OC and OE and significant negative relation with TI. Moderating effect was seen in the relation between PPV, PJF and OC.</p> <p><strong>Conclusion:</strong> R&amp;S process in organizations should be fair. This process if perceived as unfair by applicants, there is high degree of turnover once they are employed. This has high cost on organizations and also loss of competent and talented employees.</p> Prabina Rajbhandari Vaidya Copyright (c) 2022 School of Business, Pokhara University 2022-07-15 2022-07-15 6 01 31 45 10.3126/jbm.v6i01.46633 Moderating Effect of Celebrity Endorsements on Media Advertisements and Purchase Intention towards Cosmetic Products in Kathmandu Valley <p><strong>Background:</strong> This study examines the moderating effect of celebrity endorsement on the relationship between different media advertisements and consumer purchase intention towards skin and hair care cosmetic products among female customers in Kathmandu Valley.</p> <p><strong>Objectives:</strong> The purpose of this study is to evaluate the moderating effect of celebrity endorsements on the relationship between different media advertisements and purchase intention towards skin and hair care cosmetic products.</p> <p><strong>Methods:</strong> In this study, primary data has been collected from the respondents using quota sampling and the sample size includes 200 respondents from Kathmandu Valley. This research is an empirical study and for examining the moderating effect of celebrity endorsement between independent and dependent variables, correlation, multiple and moderated regression analysis have been used.</p> <p><strong>Results:</strong> The results of this study indicate that the overall impact of different media advertisements is positively and significantly associated with purchase intention. More importantly, the presence of celebrity endorsements in different media advertisements enhances and modifies the relationship between different media advertisements and purchase intention towards cosmetic products.</p> <p><strong>Conclusion:</strong> The positive and statistically significant association between media advertisements and purchase intention is moderated by celebrity endorsements regarding cosmetic products. Further, marketing implications of data analysis and findings have been comprehensively elaborated in this study.</p> Gaurav Ojha Copyright (c) 2022 School of Business, Pokhara University 2022-07-15 2022-07-15 6 01 46 63 10.3126/jbm.v6i01.46635 ‘No’ means ‘NO’: A Critical Discourse Analysis of the Image of ‘Bad girls’ in Chowdhary’s Pink <p><strong>Background:</strong> The ongoing discourse about the agency and asserting the dignity of women’s body is a prime concern for artists and activists. Their works raise tough questions about gender issues especially in metro cities. The selected movie Pink is a representative work that deals with sexual assault upon women, a burning issue under a socio-judicial discourse of our time.</p> <p><strong>Objectives:</strong> This study analyses a case of violence again women in the Bollywood movie <em>Pink</em> (2016) from the point of view of Critical Discourse Analysis (CDA). From social perspectives, the movie also reveals tendency of victim blaming, the prevailing social norms, especially in the Indian subcontinent, about the image making of so called ‘good girls’ or ‘bad girls’.</p> <p><strong>Methods:</strong> The paper primarily used Siegfred Jager’s model of CDA as a conceptual framework of primary text analysis. However, the study also incorporated other theoretical outlooks as per the need and relevance of research objectives. For examples, the views of Susan Bordo, Simone de Beauvoir, Colette Guillaumin (especially the concept of appropriation) and Judith Butler (especially the concept of body performativity) etc. guided the discussion. Jager’s Dispositive Model of CDA offers a pragmatic approach to discuss the disparity between constructed knowledge and actions. It looks at social texts triangulating three aspects: discursive, non-discursive and materializations or manifestations of first two aspects.</p> <p><strong>Results:</strong> The analysis revealed some striking influences in the socio-judicial system of judging cases of VAW. In the illustration part, the interrelated strands of discussion have been clustered thematically as Strand 1: Dos and don’ts for girls, Strand 2: Sex appeals of girls, Strand 3: ‘Good girls’ in the eyes of a male chauvinist, Strand 4: Virginity matters for men, and Strand 5: ‘No’ means ‘NO!’ These five strands of discussion and their legal implications work as the key trope in bringing the case hearing to a logical conclusion. Taking account of the issues, the lawyer, who is advocating for the victims, brings his advocacy to a cogent conclusion.</p> <p><strong>Conclusion:</strong> The final verdict of the court addresses the filed complaints of gender violence against the girls. The perpetrator is found guilty for attacking and outraging a woman’s dignity and agency of her body. However, the dispositive or settling aspect of discourse on gender violence is still on the process. Similarly, the discursive and non-discursive behaviors of both the perpetrator and the victims have not come to the surface. This provides ample of space of further inquiry and contestation in the research problem.</p> Bishwo Raj Parajuli Copyright (c) 2022 School of Business, Pokhara University 2022-07-15 2022-07-15 6 01 64 73 10.3126/jbm.v6i01.46636 Uses of Social Security Allowances on Socio-Economic Status of People in Kaski <p><strong>Background:</strong> Social security allowance refers to benefit given by the government as a way of helping low-income individuals of society such as the sick, the jobless, the retired, the disabled, the widowed, the single-parent families, etc.</p> <p><strong>Objectives:</strong> This study aims to look at the change in the socio-economic well-being of people because of Social Security Allowances and find out the factors related to socio-economic level.</p> <p><strong>Methods:</strong> This study has purposively taken 170 sample respondents from Rupa Gaunpalika and Pokhara Metropolis. Information has been collected using a structured questionnaire.</p> <p><strong>Results:</strong> This study finds that social security allowances facilitate increasing the number of friends, getting involved in social activities, increasing their importance to peers and associates, feeling privileged that the government is looking after them, increasing their self-respect, getting respect from neighbors, reduce financial dependency, meet their regular household expenditure, purchase of health service and medicine and meet their clothing needs. Further, it reveals that area of living, sex, and educational status are the foremost factors associated with the socio-economic level of the beneficiaries.</p> <p><strong>Conclusion:</strong> This study concludes that social security allowance plays an important role in the socio-economic well-being of the individuals and the government should increase the amount of allowances for living the normal life of the beneficiaries</p> Deepesh Ranabhat Sujita Adhikari Copyright (c) 2022 School of Business, Pokhara University 2022-07-15 2022-07-15 6 01 74 85 10.3126/jbm.v6i01.46637 Exploring Service Quality and Visitors’ Complaining Behavior of Nepalese Tourism Industry <p><strong>Background:</strong> Service quality and customer feedback are integral parts of any service organization. Creating the context to vent the visitors’ discomfort is a primary task for quality service delivery in the tourism industry.</p> <p><strong>Objectives:</strong> This study aims to explore Nepalese tourism service quality and customers’ complaining behavior.</p> <p><strong>Methods:</strong> A qualitative framework of in-depth interviews with tourism service providers, tourism experts, and visitors of the destination are the primary sources of data. Narrative manual content analysis has been adopted to analyze and draw the result from the data.</p> <p><strong>Results:</strong> Nepalese tourism service quality has not been able to meet the visitor’s service expectations, however, some natural and provider’s experiences have made most of the visitors patronize the destination Nepal. Visitors are positing three types of complaining behaviors, the first category that generally goes for voice complaining from the service providers are labeled as redress seekers, the second category visitors cannot get an appropriate environment to vent the matter of dissatisfaction, the final category visitors do not like to share their matter of discomfort with the service providers.</p> <p><strong>Conclusion:</strong> Nepalese tourism service demands much effort to make it more visitors friendly. Visitors must be provided with appropriate situations to express their matter of discomfort and match the expectations that they are seeking.</p> Bal Ram Bhattarai Manoch Prompanyo Copyright (c) 2022 School of Business, Pokhara University 2022-07-15 2022-07-15 6 01 86 99 10.3126/jbm.v6i01.46638 Impact of Microfinance on the Empowerment of Women Entrepreneurs in Rupandehi District, Nepal <p><strong>Background:</strong> Driven by the growing concerns about women empowerment and their entrepreneurship development, government has put in place various microfinance programmes and policies providing increased access to financial services, mainly credit facilities.</p> <p><strong>Objectives:</strong> This paper aims at evaluating the effect of microfinance programs on women entrepreneurs’ performance with respect to their economic and social empowerment.</p> <p><strong>Methods:</strong> A structured questionnaire survey was made among 124 randomly selected women entrepreneurs taking loan from different microfinance institutions under group lending approach in Rupandehi district. Rupandehi district is known for pioneering in providing microfinance services in Nepal as first microfinance institution was established here about three decades ago. One sample t-test, Paired Sample t-test, Wilcoxon test and McNemar test are major statistical tools used for data analysis.</p> <p><strong>Results:</strong> Results show that microfinance leads to increase in business turnover, investment, savings, expenditures and ownership in assets. Similarly, social dimensions of women entrepreneurs were also found improved after participation in microfinance programs. They include women’s freedom to decide, family and social relationship, mobility, children’s education and health.</p> <p><strong>Conclusion:</strong> These findings revealed that microfinance is a powerful instrument to develop women entrepreneurship through economic and social empowerment. Thus, to foster the inclusive growth with the participation of women in economy, scale and scope of microfinance should be enhanced.</p> Bharat Singh Thapa Supriya Chowdhary Copyright (c) 2022 School of Business, Pokhara University 2022-07-15 2022-07-15 6 01 100 115 10.3126/jbm.v6i01.46639