Purchase Decision Factors of Residential Real Estate in Kathmandu Valley

Abstract

This research paper aims to examine the associations of residential real estate factors with individuals purchase decisions. The research follows correlational research design to examine the association between the variables (recreational facilities, physical utility, basic amenities, safety and security, and proximity) with purchase decision. It identifies and analyses the attributes customers consider while buying residential real estate and the study was carried out among prospective buyers and owners of houses currently residing in the Kathmandu Valley. The findings reveal that there exist positive association between all the independent variables and dependent variable, where physical utilities, basic amenities and proximity show stronger association where the coefficient of physical utilities is the highest.