Journal of Balkumari College 2023-03-09T14:03:43+00:00 Dr. Guna Raj Chhetri Open Journal Systems <p>Official journal of Balkumari College, Bharatpur Metropolitan City, Chitwan, Bagmati Province, Nepal.</p> Status of Job Involvement in the Financial Sector of Nepal 2023-03-06T06:56:04+00:00 Prakash Shrestha Archana Prajapati <p>The main objective of this study is to investigate how employees perceive their level of job involvement in the financial sector of Nepal. Descriptive and analytical research designs have therefore been used in this study. To achieve the research goals, a set of research questions are created to elicit the opinions of employees. A total of 240 questionnaires—40 in each of the 6 institutions, which include 3 commercial banks and 3 insurance companies—are distributed for this purpose. 193 (80.41%) of the copies of the survey are fully completed and returned. These questionnaires are used for the research's objectives. These responses have been gathered from the chosen financial institutions' corporate, branch, and head offices. Results show that most of the employees perceive a moderate level of job involvement toward their organizations. In the case of ownership pattern, the Nepalese public sector shows higher job involvement than that of the private sector. The results further show that perceived job involvement has significant associations with all demographic characteristics that have been analyzed. This means there are different demographic effects on employees’ perceived job involvement. In the case of the banking and insurance sector, insurance sector employees hold a relatively higher level of job involvement than the banking sector employees. High-involvement workers struggle to keep work and personal life apart because they care so much about what they do. Employees' attitudes and behaviors, which in turn affect their work performance and the success of the company, are influenced by how involved they feel in their jobs. As a result, job involvement research is crucial for Nepalese workplaces.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Prakash Shrestha, Archana Prajapati Impact of Relationship Marketing on Brand Loyalty with Reference to Nepalese Commercial Banks 2023-03-06T07:15:28+00:00 Mahesh Prasad Upadhyay <p>In this study, the researcher makes the efforts to examine impact of relationship marketing strategies followed by Nepalese Commercial Banks make the customers brand loyal toward them. Primary data and secondary data are used for the study. After analyzing the data, Nabil bank ranked the 1st position. The most of the Chitwan customers are loyal towards the Nabil Banks due to good relation and trust of customers.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Mahesh Prasad Upadhyay Determination of Phenolic and Flavonoid Content, Antioxidant and α-Amylase Inhibitory Activity of Leaf and Flower Extracts of Clerodendrum infortunatum and Hibiscus rosa sinensis Growing in Bara Nepal 2023-03-06T07:21:42+00:00 Khaga Raj Sharma Krishna Thakur <p>In the human body, oxidative stress imposed due to the increase in the concentration of free radicals such as reactive oxygen species (ROS) contributes to the initiation and progression of different diseases. The synthetic antioxidants have low efficacy with side effects, for that plant-derived natural antioxidant can prevent oxidative stress by reducing the risk of having these diseases. In the present study, the methanolic extracts of two traditionally used medicinal plants (leaf and flower) have tested for their antioxidant capacity, α-amylase enzyme inhibitory activity and determination of total phenolic and flavonoid content in the plant extracts. The antioxidant activity was evaluated by a 1,1-diphenyl-2-picrylhydrazyl (DPPH) radical scavenging assay. The highest DPPH radical scavenging was shown by <em>Clerodendrum infortunatum </em>(IC<sub>50</sub> = 71.95±0.51μg/mL) whereas leaf and flower of <em>Hibiscus rosa sinensis </em>showed moderate antioxidant activity (IC<sub>50</sub> = 98.74±1.91 and 117.23±7.72 μg/mL) respectively. Among the tested plant extracts, the highest amount of total phenolic and flavonoid content was found in the methanolic extract of <em>C. infortunatum </em>with TPC of 87.07±9.22 mg GAE/g and TFC 34.40±2.00 mg QE/g. The antidiabetic activity of plant extracts was evaluated by the α-amylase enzyme inhibition assay. The leaf extract of <em>C. infortunatum </em>showed moderate α<em>-</em>amylase inhibition activity (IC<sub>50</sub> = 118±4.80 μg/mL) whereas the standard acarbose has (IC<sub>50</sub> = 12.96±0.22 μg/mL).</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Balkumari College Adoption of Social Media in Investment Decision At Stock Market: A Qualitative Analysis Among Nepali Investors 2023-03-06T07:29:59+00:00 Kulchandra Pandit Rashesh Vaidya <p>The importance of social media has increased among investors due to the instant availability of information on a real-time basis. The adoption of social media even increased heavily during the COVID-19 pandemic. The reliability of the posts related to the stock market is the concern; nevertheless, follow them to track the stock market trend. The Nepalese stock market investors found to follow the posts, opinions, and views on social media but are reluctant to follow blindly. Similarly, the Nepalese investors have partial faith in the specialized group formed on social media, and found to be attached to the group to get information. But the investors filter the information as per their knowledge and necessity.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Kulchandra Pandit, Rashesh Vaidya Computerized Accounting Information System in Nepalese SMEs 2023-03-06T07:34:31+00:00 Shiba Prasad Sapkota <p>The conversion from a manual accounting system to a computerized accounting system blended accounting with information technology in recent decades. In the area of accounting and finance, the use of computer software enables SMEs quick reporting and easy processing and storage of financial information.To address the issue of whether Nepalese SMEs ready to adopt CAIS, this study aimed to examine the factors that influence Nepalese SMEs to adopt CAIS.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Shiba Prasad Sapkota Determinant Variables Of Consumers’ Preference Towards Patanjali Products 2023-03-06T07:37:55+00:00 Sudip Wagle <p>Patanjali Ayurveda is maker of ayurvedic consumer product and is one of the fastest growing consumer company. Consumers of Twenty-first Century are much more health conscious and are always inclined to maintain quality of life. So, people are moving towards herbal and ayurvedic products. In order to purchase a product, consumer will go through a process of buying behavior. The purchase decision of consumer is mostly affected by the quality, price, packaging, advertisement, brand image and benefits offered by the brand. This study elucidate about the consumer’s preferences towards Patanjali products within Bharatpur Metropolitian city. Descriptive and casual comparative research design were used and the collected primary data via well-structured google form questionnaire were analyzed using both descriptive and inferential analysis. The major finding of this study shows brand image is the main reason that induces consumers to buy Patanjali products and it also reveals the level of satisfaction of consumers towards Patanjali products. Likewise, results reveals that the impact of quality, brand image, packaging and availability of products on consumers’ preference towards Patanjali products is found positive with significant whereas the impact of price on consumers’ preference towards Patanjali products is only positive with insignificant. Similarly, the influence of advertisement and offers on consumers’ preference towards Patanjali products is found negative but that is also insignificant.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Sudip Wagle Impacts of Foreign Direct Investment on Economic Growth of Nepal: A Johansen Co-integration Analysis 2023-03-06T07:42:09+00:00 Omkar Poudel <p>This research study analysed the impacts of FDI on Nepalese economy using data over the period of 1995- 2020. The descriptive and analytical research design has been used. To quantify the effects of independent variables on the dependent variable, data are taken from secondary sources of Nepal Rastra Bank and ministry of finance were employed to measure the variables. In order to interpret the data, the acquired data were analysed by using E-views Statistical Package version 10. Augmented Dickey- Fuller Test is run to test stationary condition in the variables. As per the study, result of Johansen Co-integration Test supported the existence of co-integration in the model. The coefficient of VECM was positive and insignificant expresses that there was no evidence of long run relationship. However, there was found short run causality between GFCF and GDP. Granger Causality Test indicated the two way causality between GFCF and GDP, GFCF with FDI and one way causality from GDP to FDI. The finding shows that the overall model was statistically significant. Furthermore, the GDP was significantly associated with GFCF (p-value=0.0334). 78.53 % of the GDP as explained by the GFCF whereas there was no significantly associated with GDP on FDI.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Omkar Poudel Determination of heavy metals in varieties of fresh and packaged fruit juices along with powdered fruit drink mixes in Kathmandu Valley 2023-03-06T07:45:32+00:00 Sabita Subedi Dipendra Adhikari Bhoj Raj Poudel <p>Analysis of heavy metals was performed in packaged and fresh fruit juices along with powdered fruit drink mixes (Tangs), purchased from different stores of Kathmandu Valley, using Flame Atomic Absorption Spectroscopy (FAAS). Selection of Fruit Juices and Tangs was done from five different fruits, viz., apple, orange, pineapple, pomegranate, and mango in an attempt to quantify four heavy metals, i.e., Zinc (Zn), Manganese (Mn), Iron (Fe) and Lead (Pb). The wet digestion technique was employed for the decomposition of samples. Variability in the concentration of heavy metals was observed in various types of fruit juices, thereby verifying that the levels of heavy metals are dependent on the types of fruits as well as fruit juices. The mean concentrations of all the investigated metals (Fe, Pb, Mn, and Zn) were below the maximum permissible limit in the selected juices and tangs. Irrespective of the types of fruits or nature of juices, i.e., either packaged or fresh fruit juices or tangs, the studied samples are safe for human consumption based on studied heavy metals toxicity.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Sabita Subedi, Dipendra Adhikari, Bhoj Raj Poudel Parental Raising Style, Personality and self-regard among School Adolescents 2023-03-06T07:55:00+00:00 Mahesh Kumar Gajurel <p>100 adolescents (50 boy and 50 girls) Subjects were collected from various school in Bharatpur metropolitan city employed with Gerlsma Pecaived Parental Rearing Style (PPRSQ), Kellner Sympton Questionnaire (S.Q.) and Rosenberg Self-Esteem Scale. The results disclase that boys have notably more non acceptance from father ad compared to girls and girls and girls have shown outstandingly better emotional warmth in comparison to boys from father. The boy and girls did not differ significantly on the factors over protection and favoring subjects of PPRSQ for father. No dependable difference was discovered between boys and girls on all the factors of PPRSQ for mother. The differentiation of boys and girls on anxiety, depression, somatic problems, anger hostility and self-esteem pointed out significantly higher anxiety. More somatic problem and increased hostility among boys, and high self-regard in girls. The study highs of the received parental raising style and its effect on personality of adolescents and has educational implications for parents.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Mahesh Kumar Gajurel Active Librarian Saving Users' Time 2023-03-06T07:59:22+00:00 Goma Luintel Lila Nyaichyai <p>A proactive librarian has a significant role to provide effective library service as well as saving users' time. This study aimed to explore the mechanism applied to save the time of the user, and to describe users' perspectives on time saving library services from Gyan Bikas Community library (GBCL). This research is based on primary data collected from the users, who had visited the library. The questionnaires and field observations tools were used. GBCL had provided different kinds of library services, particularly categorized as library service and community service. During both services, this study found that the time saving mechanisms of GCBL are proactive librarian, GBCL executive members along with field experts. The librarian was aware to internalize the value and importance of the Fourth Law of Library Science 'Save the time of the reader and practice them while offering the library services.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Goma Luintel, Lila Nyaichyai