Adoption of Social Media in Investment Decision At Stock Market: A Qualitative Analysis Among Nepali Investors

Authors

  • Kulchandra Pandit Faculty of Management, TU
  • Rashesh Vaidya Faculty of Management, TU

DOI:

https://doi.org/10.3126/jbkc.v11i1.53020

Keywords:

Social media, stock market, investors, opinion, Nepal

Abstract

The importance of social media has increased among investors due to the instant availability of information on a real-time basis. The adoption of social media even increased heavily during the COVID-19 pandemic. The reliability of the posts related to the stock market is the concern; nevertheless, follow them to track the stock market trend. The Nepalese stock market investors found to follow the posts, opinions, and views on social media but are reluctant to follow blindly. Similarly, the Nepalese investors have partial faith in the specialized group formed on social media, and found to be attached to the group to get information. But the investors filter the information as per their knowledge and necessity.

Downloads

Download data is not yet available.
Abstract
24
PDF
42

Downloads

Published

2022-12-31

How to Cite

Pandit, K., & Vaidya , R. (2022). Adoption of Social Media in Investment Decision At Stock Market: A Qualitative Analysis Among Nepali Investors . Journal of Balkumari College, 11(1), 27–32. https://doi.org/10.3126/jbkc.v11i1.53020

Issue

Section

Articles