Vol. 9 No. 1 (2024)

Articles

• Adoption of Mobile Wallets in Nepal: Examining the Influence of Trust and the Mediating Role of Security and Privacy

  Omkar Poudel, Bishnu Bahadur Khatri, Umesh Rijal, Pradeep Acharya

  1-26

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• Are Beauty Brands Green or Green Washed? A Qualitative Study on Customers’ Perception

  Nirmala Acharya, Laxman Pokhrel

  27-38

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• Assessing the Influence of Investor Confidence on Economic Growth in Nepal: A Comprehensive Non-Granger Analysis

  Rajan Phaju, Devendra Prasad Shrestha

  39-54

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• Employee Performance in Nepalese Banks: The Influence of Mergers and Acquisitions

  Madan Kandel

  55-68

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• Ethical Leadership and Employees' Innovative Behavior: Exploring the Mediating Role of Organizational Support

  Dhruba Prasad Subedi, Dilli Ram Bhandari

  69-84

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• Examining the Role of Financial Awareness, Attitude, and Knowledge in Personal Financial Planning: A Study in the Kathmandu Valley

  Binod Ghimire, Rewan Kumar Dahal

  85-102

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• Impact of COVID-19 Pandemic on Consumer Buying Behavior of Organic Products in Surkhet Valley, Nepal

  Ammar Bahadur Rokaya, Akhilesh Chandra Pandey

  103-118

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• Impact of Digital Marketing on Purchasing Behaviour of Consumer Apparel

  Bharat Rai, Dawa Sherpa

  119-134

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• Impact of Liquidity and Risk on Dividend Policy: A Mediating Role of Investment

  Prem Prasad Silwal, Roshan K.C, Phadindra Kumar Paudel

  135-150

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• Moderating Role of Social Gender Norms between Institutional Support and Women Entrepreneurial Survivability in Nepal

  Radha Devi Ghimire

  151-168

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• Structural Change and Diagnosis of Nepalese Stock Market Volatility

  Bishal Shrestha

  169-186

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• The Impact of Institutional Quality on Economic Growth in South Asia: A Panel Data Analysis from 2006 to 2023

  Gyan Mani Adhikari, Santosh Chhetri, Gyanendra Adhikari, Bhawana Basnet

  187-200

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• The Role of Social Media, Electronic Word-of-Mouth, and Sponsorship in Building Brand Awareness for Goldstar Shoes

  Raju Bhai Manandhar, Mahananda Chalise, Aakriti Dahal

  201-212

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• Trade - Growth Nexus in Nepal: A Gravity Model Approach

  Suren Babu Kadel, Tara Bhusal

  213-232

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• Transforming Human Resource Management for Common Good Agenda: An Outside-in Approach

  Dev Raj Adhikari, Prakash Shrestha

  233-246

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• Transformational Leadership for Employee Commitment to Sustainable Practices: Mediating Role of Occupational Delight

  Prakash Kumar Gautam

  247-260

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