Exploring Knowledge and Attitudes towards Community-Based Tourism and Homestays in Nepal

Abstract

Background: Community-based tourism (CBT) is vital for sustainable rural development in Nepal, yet public awareness and attitudes toward it are not well understood.

Objectives: This study assessed Nepalese residents' awareness of CBT, their attitudes toward its cultural, environmental, and economic impacts, and their future engagement intentions.

Methods: A cross-sectional survey was conducted with 213 participants from key stakeholder groups, including homestay operators, local residents, officials, and tourists, using convenience sampling.

Findings: Most respondents (65.2%) could name a homestay destination and recognized CBT's benefits: cultural preservation (73.2% agreement), environmental sustainability (70.4%), and local economic improvement (75.6% agreement on revenue retention). Most (76.0%) preferred homestays for future travel.

Conclusion: There is strong awareness and positive perception of CBT's benefits in Nepal, indicating its potential for sustainable tourism.

Implication: Findings support enhancing CBT through government training, academic integration, and policy prioritization to boost rural development.