International Journal of Atharva https://nepjol.info/index.php/ija <p>The International Journal of Atharva is published by the Atharva Business College, Bansbari, Kathmandu, Nepal. The journal publishes academic research articles received from scholars of various disciplines.</p> Atharva Business College en-US International Journal of Atharva 3021-9205 Perceived Organizational Support in Nepalese Banks https://nepjol.info/index.php/ija/article/view/58835 <p>This research study aims to investigate the perception of employees regarding organizational support in Nepalese commercial banks. The study used a survey design with a quantitative research approach to sample 120 bank employees. Data collected from the questionnaire were examined and interpreted using a variety of statistical techniques, including means, standard deviations, frequencies, and correlation analysis. The study explores the relationship between perceived organizational support and employee attitudes and behaviours. The findings provide valuable insights into the state of organizational support within the banking sector in Nepal. This report concludes by summarizing the key findings and implications for both researchers and practitioners. &nbsp;</p> Binita Lamichhane Dasarath Neupane Copyright (c) 2023 Binita Lamichhane, Dasarath Neupane https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 1 13 10.3126/ija.v1i1.58835 Relationship between Demographic Characteristics and Patients' Satisfaction with TU Teaching Hospital's Services https://nepjol.info/index.php/ija/article/view/58836 <p>The aim of this study was to explore the relationship between demographic characteristics and patients’ trust in doctors. To reach the goal of the study research, a cross-sectional time horizon and descriptive study method were used. Results revealed a significant relationship between age and patient satisfaction regarding trust at TU Teaching Hospital in Kathmandu, Nepal. This indicates that patients of various age groups expressed different levels of trust in the hospital. Additionally, the analysis also indicated a significant relationship between gender and patient satisfaction regarding trust at the same hospital. However, there was no significant relationship found between the number of visit times and patient satisfaction regarding trust. These findings imply that age and gender play a role in shaping patients' trust levels, while the frequency of visits does not significantly impact patient satisfaction with trust at TU Teaching Hospital. As a renowned hospital, TU Teaching Hospital in Kathmandu, Nepal enjoys higher levels of trust from patients who visit from different districts across Nepal.</p> Smarika Thapa Maya Nath Ghimire Parshu Ram Bhattarai Copyright (c) 2023 Smarika Thapa, Maya Nath Ghimire, Parshu Ram Bhattarai https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 14 25 10.3126/ija.v1i1.58836 Collectivism from Employees' Perspective in the Nepalese Banking Industry https://nepjol.info/index.php/ija/article/view/58837 <p>It is vital to recognize the challenges and possibilities that Nepalese commercial bank workers practice collectivist concepts in their workplaces. It is necessary to investigate methods to employ collectivist ideas to practice understandably. That is why it is significant to assess the practice of collectivism in Nepalese commercial banks. Findings emphasize the participants' tendency for placing importance on the success of the collective, prioritizing the group's interests over individual objectives, and regarding acceptance within the group as a significant factor. Additionally, it signifies a moderate degree of consensus regarding the significance of prioritizing the welfare of the group over individual rewards, as perceived by both employees and managers. No significant correlation was found between demographic factors and the mean (Collectivism) ratings provided by the participants. Overall, these results showed the participants' propensity to value collective achievement, sacrifice personal objectives for the good of the group, and place value on group approval. It also showed a moderate level of agreement between managers and employees on the significance of putting group welfare ahead of individual rewards.</p> Manisha Thapa Magar Sita Bista Krishna Hamal Netra Prasad Nyaupane Copyright (c) 2023 Manisha Thapa Magar, Sita Bista, Krishna Hamal, Netra Prasad Nyaupane https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 26 36 10.3126/ija.v1i1.58837 ESL Teachers’ Beliefs about Teaching Grammar https://nepjol.info/index.php/ija/article/view/58838 <p>Teaching grammar is a crucial facet in the context of language teaching. Throughout history, various approaches including instructing based on rules, using examples, and employing texts have been utilized to teach grammar at various level. This qualitative study attempts to explore secondary level experienced ESL (English as a Second Language) teachers' beliefs concerning the teaching of grammar, employing an interpretive paradigm. In an effort to explore these beliefs, a sample of eight experienced ESL teachers participated in the investigation. I employed purposive sampling to select the participants. A semi-structured interview was employed as the primary research tool to capture their perceptions, pedagogical preferences, and underlying assumptions regarding grammar instruction from the participants. The collected data underwent rigorous thematic analysis to unveil recurring patterns, emergent themes, and variations in beliefs across the participant cohort. The study uncovers a diverse array of beliefs held by ESL teachers, spanning from the role of explicit grammar instruction to the integration of communicative approaches. Through the thematic analysis, common threads and discrepancies emerge, revealing the intricate interplay of factors shaping ESL teachers' pedagogical orientations. The implications of this research extend to the realms of teacher training, curriculum design, and educational policy. This study contributes to the broader discourse on teacher beliefs, offering valuable insights that can guide the development of tailored teacher development programs and evidence-based teaching strategies, ultimately enhancing the quality of ESL grammar instruction.</p> Hari Prasad Tiwari Copyright (c) 2023 Hari Prasad Tiwari https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 37 47 10.3126/ija.v1i1.58838 Implication of Organizational Citizenship Behaviour in Nepalese Commercial Banks https://nepjol.info/index.php/ija/article/view/58842 <p>Organizations serve people by working with and for them. Both organizations and their employees are interdependent on each other. Organizational Citizenship Behavior (OCB) plays a vital role in the success of any organization. It encompasses discretionary behaviors exhibited by employees that go beyond their formal job descriptions, contributing to the overall effectiveness and functioning of the organization. This study focused on examining the perspective of employees regarding OCB in the banking industry of Nepal. The study adopted a quantitative research approach through a survey design to sample 40 employees from the banks. With the use of several statistical methods, including means, standard deviations, frequencies, and correlation analysis- data gathered from the questionnaire was analyzed and interpreted, and utilized for the analysis of the research objectives and hypotheses stipulated by the study. The study found that there is no direct proportional relationship between demographic variables and OCB.</p> Sajita Paudel Bhupal Krishna Thapa Sumer Gurung Tasi Jangmu Lama Copyright (c) 2023 Sajita Paudel, Bhupal Krishna Thapa, Sumer Gurung, Tasi Jangmu Lama https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 48 61 10.3126/ija.v1i1.58842 Influence of Demographic Variables on Trust in the Banking Industry https://nepjol.info/index.php/ija/article/view/58844 <p>Banks depend on trust. Commercial banks are vital to the economy because they help consumers save, lend, and manage their finances. This research was carried out to learn more about bank workers' faith in trust on a demographic basis. Quantitative data was collected from a sample of 111 individuals through a survey questionnaire. The survey assessed perceptions of trust in commercial banks. The analysis reveals that gender and educational level plays a role in trust and perceptions of leadership Marital status alone does not determine trust and perceptions, as individuals in both married and unmarried groups exhibited a range of opinions. Age and experience also do not influence trust. These findings provide insights into the dynamics of trust and perceptions of leadership. Still, they should be considered within the limitations of the dataset and the influence of other factors like organizational culture</p> Sita Bhandari Sarita Maiya Dhaubdhadel Sagar Pant Ram Uday Shah Copyright (c) 2023 Sita Bhandari, Sarita Maiya Dhaubdhadel, Sagar Pant, Ram Uday Shah https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 62 73 10.3126/ija.v1i1.58844 Atharva Business College Students' Choice Regarding Bank Selection https://nepjol.info/index.php/ija/article/view/58845 <p>Commercial banks need to understand the things that influence prospective of customers' bank choice decisions in order to develop an effective marketing plan for gaining new clients. The purpose of this research was to examine the aspects that influence Atharva Business College students' choice of bank. In order to accomplish the stated objective, this study employed a quantitative research approach by administering questionnaires to a sample of 40 students. Descriptive statistics was used to examine the data. The study identifies six key factors that significantly influence students' choice of a bank in college. Factors include convenience in terms of location, the friendliness of staff, low service charges, the rate of interest on loans and savings, the availability of ATM services, and mobile banking options. Researchers advise banks to regularly monitor and assess customer preferences, behaviors, and expectations.</p> Kabita Thapa Magar Subash Adhikari Rajeshwer Prasad Chaudhary Arjun Niraula Copyright (c) 2023 Kabita Thapa Magar, Subash Adhikari, Rajeshwer Prasad Chaudhary, Arjun Niraula https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 74 82 10.3126/ija.v1i1.58845 Consumer Willingness to Pay for Pesticides-Free Fruits and Vegetables (A Case Study of Bhaktapur District) https://nepjol.info/index.php/ija/article/view/58846 <p>Since it has been proven that pesticides free products are helpful to prevent several health hazards. The demand for organic products is increasing all over the world. Thus, this study was conducted with the objective of identifying the factors influencing the consumers' willingness to pay for pesticide-free products in Bhaktapur districts of Nepal. 123 data were collected from four municipalities of Bhaktapur district (Suryabinayak municipality, Madhyapur Thimi municipality, Bhaktapur municipality and Changu Narayan municipality). Logistic regression was applied for the analysis of data. The result of logistic regression reveals that gender, age awareness about the presence of residue in vegetables and awareness about the problem of health from pesticide-free products significantly influence the willingness to pay for pesticide-free fruits and vegetables. Therefore, it is recommended that accessible outlets, reasonable price, and awareness programs on pesticide-free products will encourage local farmers and benefits consumers.</p> Deepak Ghimire Kapil Khadka Copyright (c) 2023 Deepak Ghimire, Kapil Khadka https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 83 95 10.3126/ija.v1i1.58846 Hospitality Business’ Attention to Food Safety and Hygiene https://nepjol.info/index.php/ija/article/view/58847 <p>Food Safety and hygiene in hospitality establishments is to provide an overview of the importance of food safety and hygiene in the hospitality industry. This research used a quantitative survey to determine food safety and hygiene and HAACP in hospitality establishments in Kathmandu. The findings suggest a positive attitude towards food safety practices among the respondents, indicating a commitment to ensuring the health and well-being of both customers and food handlers in hospitality establishments. Improving food safety practices requires a collective effort from stakeholders, including owners, managers, and staff members, to create a culture of food safety.</p> Saubhagya Ale Sunita Aryal Achyut Pudasaini Copyright (c) 2023 Saubhagya Ale, Sunita Aryal, Achyut Pudasaini https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 96 107 10.3126/ija.v1i1.58847 Factors Affecting Customer’s Menu Item Selection in Restaurants https://nepjol.info/index.php/ija/article/view/58848 <p>With the intent of investigating the factors that affected restaurant menu item choice, the data collected from 40 respondents from various restaurants, it was expected that most restaurant supervisors knew the inclinations of their clients. This knowledge was utilized to maximize the experience of the customers and, consequently, increase the restaurant's income. The quantitative data was gathered through a questionnaire survey method, encompassing factors such as customers' personal preferences, budget considerations, variety and options, enticing descriptions, and visual appeal, which all played a role in influencing customers' choices. Moreover, social and cultural factors, health and nutritional concerns, recommendations and reviews, and seasonal specials were found to have an impact on customers' choices.</p> Atin Pandey Sujan Shrestha Rikesh Manandhar Copyright (c) 2023 Atin Pandey, Sujan Shrestha, Rikesh Manandhar https://creativecommons.org/licenses/by-nc/4.0 2023-09-28 2023-09-28 1 1 108 116 10.3126/ija.v1i1.58848