Vol. 4 No. 1 (2025)

Cover IDJINA

Published: 2025-07-28

Part I: Management, Social & Computer Science

Formative Assessment in MBA Education: A Case Study from Nepal

Sanjay Pudasaini

1-26
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The Transformative Role of AI in Advertising and Marketing: From Data-Driven Practices to Virtual Experiences

Ramakrishnan Ramachandran, Sruthi Pillai, Ram Krishna Dahal

27-45
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Green Banking Practices and Perceived Bank Performance: Mediating Role of Green Financing

Bharat Singh Thapa , Bibek Dhakal

46-68
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Digital Finance Adoption, Emerging Trends, and Customer Satisfaction: A Bibliometric Analysis

Rosma Shakya , Dipendra Karki

69-90
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Webrooming and Pure Online Shopping Behavior of Skincare Consumers in Indonesia

Sayyida, Sustri Hartini , Sanju Kumar Singh

91-109
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Leadership Style and Resilience: Mediating Role of Learning Culture in Nepalese Organizations

Rajiv Sharma , Bikram Prajapati , Krishna Khanal

110-134
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From Swipe to Stay: How Digital Banking Service Quality Drives Customer Retention through Customer Satisfaction

Juna Lama , Mijala Kayestha

135-163
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Impact of Role Conflict and Role Ambiguity on Emotional Exhaustion among Non-Managerial Employees in Boutique Hotels in Nepal

Gaurav Ojha

164-180
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From Screens to Streets: Role of Digital Literacy and Misinformation in Shaping Democratic Participation in Nepal

Dhurba Prasad Timalsina

181-201
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Part II: Humanities

Authenticity of Identity in Lauren Oyler's Fake Accounts

Raj Kishor Singh

202-216
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Casting Ugliness: Redefining Aesthetics in Mulk Raj Anand’s Untouchable

Nabaraj Dhungel

217-233
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