Impact of TV Commercials on Persuasive Speech: A Critical Review

Authors

  • Minowara Begum

DOI:

https://doi.org/10.3126/nelta.v19i1-2.12078

Keywords:

TV commercials, Authentic materials, Persuasive speech, Impact

Abstract

With the growth of global economy, TV commercials not only have added a new dimension to the communication process throughout the world, but also have been widely recognized as authentic materials that can be beneficial to the need-based learners. This paper attempts to analyze the performance of two groups of students’ persuasive speech presentations, one in the traditional mode and the other was with TV commercials to examine the impact of using TV commercials in the language classroom. This paper includes the result of a survey conducted on the students of Stamford University Bangladesh. It also discusses the limitations of using TV commercials in the context of learning EFL (English as Foreign Language)/ESL (English as Second Language), particularly in Bangladesh.

DOI: http://dx.doi.org/10.3126/nelta.v19i1-2.12078

Journal of NELTA, Vol 19 No. 1-2, December 2014: 32-46

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Author Biography

Minowara Begum

Minowara Begum is a Lecturer in the Department of English at Stamford University Bangladesh.She completed B.A. (Hons) and M.A. in Applied Linguistics and English Language Teaching (ELT) from the University of Dhaka. Her areas of interest include English language Teaching (ELT), Technology and ELT, Discourse Analysis and Material Development.

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Published

2015-02-10

How to Cite

Begum, M. (2015). Impact of TV Commercials on Persuasive Speech: A Critical Review. Journal of NELTA, 19(1-2), 32–46. https://doi.org/10.3126/nelta.v19i1-2.12078

Issue

Vol. 19 No. 1-2 (2014)

Section

Articles

License

© Nepal English Language Teachers’ Association (NELTA)

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The Journal of NELTA is copyright by Nepal English Language Teachers’ Association (NELTA). Apart from citing/referencing in academic works, no part of any materials may be reproduced by any process without prior written permission from its copyright owner – NELTA. Requests and enquiries concerning reproduction and rights may be addressed to NELTA or the editorial board at neltaeditorialboard@gmail.com.