International Marketing Strategy as Determinants of Export Performance in Nepalese Handicraft Sector

Authors

  • Binod Lingden PhD Scholar, Mewar University, Rajsthan

DOI:

https://doi.org/10.3126/jaar.v1i1.13517

Keywords:

International marketing strategy, export performance, handicraft sector

Abstract

Increased globalization of trade has led to a growing number of firm's focus on high-growth export market. The spotlight on activity export has also attracted the attention of academics. This study aims at explaining the marketing strategy as determinants of export performance in Nepalese handicraft sector.

Journal of Advanced Academic Research Vol.1(1) 2014: 85-87

 

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Published

2015-09-29

How to Cite

Lingden, B. (2015). International Marketing Strategy as Determinants of Export Performance in Nepalese Handicraft Sector. Journal of Advanced Academic Research, 1(1), 85–87. https://doi.org/10.3126/jaar.v1i1.13517

Issue

Vol. 1 No. 1 (2014)

Section

Articles

License

Copyright © Centre of Excellence for PhD Studies (PhD Centre)

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