Nepalese Wine Market: Current Landscape and Future Prospects
DOI:
https://doi.org/10.3126/ijasbt.v14i2.96255Keywords:
Wine Consumption, import and export, Sustainable wine industry, wine tourism, wine marketingAbstract
Nepal’s wine market is at a nascent stage, characterized by limited domestic production and a heavy reliance on import. Wine consumption in Nepal has increased steadily, with an average annual import of 570,814.875 liters over past eight years. Despite this dependence on imports, its unique geographical and cultural attributes present immense opportunities for the development of a robust wine industry. This paper explores the global wine production landscape, historical context of alcohol consumption in Nepal, and the challenges and opportunities of wine industry in Nepal. By emphasizing the potential of fruit wines, leveraging wine tourism, and addressing existing bottlenecks, Nepal can position itself as a competitive player in the regional and global wine market. This paper utilizes secondary data derived from journal publication, census, survey data, and news reports.
Int. J. Appl. Sci. Biotechnol. Vol 14(2): 59-68.
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