Theoretical Assessment on Corporate Social Responsibility and Organizational Performance

Abstract

The purpose of this paper is to investigate and explores the theoretical and empirical literature on corporate social responsibility and organizational performance and to explore the understanding and practice of CSR theory. This study has tried to scan the all-available literature from various sources so as to obtain the objectives of the current research work. This paper follows the exploratory and analytical research approach to explore and analyses prior research work which was not only provides guidance but also throws light on the direction in which this research must proceed. In today’s scenario CSR is one of the major issues of new millennium across the world and the corporate as well as government. This study concluded that the societies where business is located occupy a central place in corporate culture affecting the firm performance thus necessary change in the internal organization structures, processes and behavior is essential. A theoretical and empirical review of CSR practices revealed a strong linkage between a firm’s CSR practices and its performance. This study can reinforce the CSR conceptual framework and may provide a new way for examining this relationship and CSR can be considered as a marketing tool for the companies.