Impact of Brand Image on Consumer Buying Behavior: A Case Study of Siddhartha Sweets and Bakery, Nepalgunj-Banke (Lumbini Province). Voice [Internet]. 2025 Dec. 31 [cited 2026 Jul. 20];17(2):75-94. Available from: https://nepjol.info/index.php/voice/article/view/92301