Cultural Tourism and Financial Performance of Handicraft Enterprises in Lalitpur District

Abstract

This study examined how cultural tourism shapes the financial success of handicraft enterprises in Lalitpur district. Using a mixed-methods approach, survey data was gathered from 290 business owners and managers of handicraft enterprises, supplemented by 20 in-depth interviews. The analysis revealed that financial performance is driven not by tourist numbers alone, but by a combination of cultural heritage significance, marketing strategies, tourist preference for authenticity, and immersive cultural experiences. In contrast, tourism influx and visit, and government support and policy were found to have no direct impact. To ensure a sustainable future, this study recommends that artisans and policymakers focus on promoting authentic craftsmanship and developing high-quality cultural encounters, while urgently improving the delivery of tangible government support to the grassroots level.