Vol. 1 No. 1 (2024)

Cover SJSST

Published: 2024-12-12

Articles

Fostering Local Economic Development through Agripreneurship in Nepal

A. K. Mishra

1-11
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Digital Influencer Marketing: How Message Credibility and Media Credibility Affect Trust and Urge to Buy among Customers in Kathmandu Valley?

Sonika Rai, Prajit Kumar Timalsina

13-25
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Flexible Working Arrangements and Employee Turnover Intention: Mediating Role of Employee Engagement

Nisha Shilpakar, Bishnu Giri, Shree Krishna Pokhrel

27-39
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Attitude towards Green Brands and Green Purchase Intention: Moderating Role of Willingness to Pay Premium among Consumers in Kathmandu Valley

Rajak Bishowkarma, Rumi Lohala

41-52
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'Selling the Third Sector' - Critical Processes to Create Successful Marketing Initiatives for Charities and Other Nonprofit Organisations

Garry Blair, Lynne Turnbull, Humza Umair, Ian Grime, Rosane Pagano

53-68
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Greenwashing and Green Purchase Behavior in Kathmandu Valley: A Moderation Analysis

Akash Tamang, Resham Thapa-Parajuli

69-89
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Green Human Resource Management Practices in Nepalese Commercial Banks: A Qualitative Inquiry among Human Resource Managers

Bal Ram Chapagain, Sweety Dangol

91-105
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Work-life Balance and Job Satisfaction: Evidence from Female Employees in Nepalese Commercial Banks

Dhruba Prasad Subedi, Dilli Ram Bhandari

107-122
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Corruption-Growth Nexus in SAARC Nations: A Panel Autoregressive Distributed Lag Model (ARDL) Landscape

Deepak Ghimire, Prasanna Paudel

123-141
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Factors Affecting Intention to Adopt Digital Currency among Digital Payment Users in Kathmandu Valley

Dipesh Dhami, Ritesh Kumar Thakur, Akash Tamang

143-159
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Nudging the Mindset of Youth Out Migration from Kathmandu, Nepal

Mahima Munankami, Riya Agarwal, Samrat Rajbhandari, Manisha Darnal, Sibika Pote

161-176
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