Developing a Culture-Based Quality Management Framework for MBA and MBS Programs at Tribhuvan University, Nepal

Abstract

Purpose
The purpose of this study is to develop a culture-based quality management framework for the Master of Business Administration (MBA) and Master of Business Studies (MBS) programs at Tribhuvan University (TU), Nepal, by identifying key quality dimensions, examining their institutional effectiveness, and integrating them into a coherent model for sustainable quality improvement. Design/methodology/approach

The study adopts a mixed-method, framework-development approach. Primary data were collected from 290 respondents comprising students, faculty members, administrative staff, and academic leaders from constituent and affiliated management colleges of TU. Quantitative data were analyzed using descriptive statistics aligned with research objectives, while qualitative insights and literature synthesis were used to construct the proposed framework.

Findings
The findings reveal that quality assurance practices in TU’s MBA and MBS programs are predominantly compliance-oriented and weakly institutionalized. Mission–vision alignment, stakeholder engagement, curriculum relevance, faculty development, student support services, and organizational culture were found to be unevenly implemented across institutions. Organizational culture emerged as a critical mediating factor influencing the effectiveness of quality management practices.
Practical implications
The study provides a practical, context-specific framework that can guide university administrators, quality assurance units, and policymakers in embedding quality culture beyond procedural accreditation. Shaheed Smriti Journal-202529
Originality/value
This study contributes original value by shifting quality discourse in Nepalese management education from procedural assurance toward culture-embedded quality management.