Singh , Suvala, Purnima Lawaju, Udaya Raj Paudel, and Devi Kumari Poudel. “Impact of Perceived Experiential Advertising on Consumer Behavior in Nepal: Evidence from S-O-R Theory”. Quest Journal of Management and Social Sciences 6, no. 2 (September 16, 2024): 459–476. Accessed September 30, 2024. https://nepjol.info/index.php/qjmss/article/view/69113.