Maharjan, Rubi, Udaya Raj Paudel, and Devid Kumar Basyal. “The Celebrity Effect: The Influence of Celebrity Endorsements on Nepali Consumers”. Quest Journal of Management and Social Sciences 7, no. 1 (July 30, 2025): 34–52. Accessed December 6, 2025. https://nepjol.info/index.php/qjmss/article/view/82011.