SINGH , S.; LAWAJU, P.; PAUDEL, U. R.; POUDEL, D. K. Impact of Perceived Experiential Advertising on Consumer Behavior in Nepal: Evidence from S-O-R Theory. Quest Journal of Management and Social Sciences, [S. l.], v. 6, n. 2, p. 459–476, 2024. DOI: 10.3126/qjmss.v6i2.69113. Disponível em: https://nepjol.info/index.php/qjmss/article/view/69113. Acesso em: 30 sep. 2024.