GAUTAM, Binod; DANUWAR, Ranjana Kumari; DHAKAL, Ajaya; BARAL, Deep Kumar. Interplay of Brand Equity, Customer Satisfaction and Brand Loyalty: An Application of Cognitive Dissonance Theory among Male Shoe Customers in Nepal. Quest Journal of Management and Social Sciences, [S. l.], v. 5, n. 2, p. 258–274, 2023. DOI: 10.3126/qjmss.v5i2.60971. Disponível em: https://nepjol.info/index.php/qjmss/article/view/60971. Acesso em: 5 dec. 2025.