Thakur, A., Sharma, S., Sijapati, S., & Chapagain, R. (2025). The Impact of Influencer Marketing on Brand Loyalty and Credibility: The Mediating Role of Parasocial Interaction. Quest Journal of Management and Social Sciences, 7(2), 201–218. https://doi.org/10.3126/qjmss.v7i2.87783