STHAPIT, Arhan; SHAKYA, Darshan Bir. Brand Response of Cell-phone Users in Nepal: A Strategic Perspective. PYC Nepal Journal of Management, [S. l.], v. 3, n. 1, p. 131–148, 2010. DOI: 10.3126/pycnjm.v3i1.81811. Disponível em: https://nepjol.info/index.php/pycnjm/article/view/81811. Acesso em: 7 dec. 2025.