Customer Satisfaction towards Online Buying in Chitwan District

Abstract

The largest factor in both customer satisfaction and consumer attractiveness is online buying. Most firms in today's technologically advanced world rely on online sales to both satisfy their current clientele and draw in new ones. This study report examines how internet buying affects increasing consumer satisfaction. The study also looked at how internet purchasing affected retail companies' ability to increase customer happiness. To complete the research tasks, an ethical questionnaire must be created with the study subject and activities in mind. The study is based on 100 respondents from the online buyers of Chitwan district. Several contact points were considered when creating the survey. Stratified sampling method was followed to select the respondent. After working on the study, researcher have discovered that people's decisions to purchase online are greatly influenced by their level of customer satisfaction. For websites that facilitate online shopping to become more popular than brick-and-mortar stores, they need to offer excellent customer support and readily navigable applications or websites. Additionally, the study found that online shopping has a range of negative effects on people of all ages and genders. However, the analysis also showed that online shopping contributes to excellent quality, accessibility, and comfort, all of which boost consumer happiness.