Singh, Sirjana, Shrija Bajracharya, Samragyee Rijal, Srista Shrestha, and Shivanth Singh. “The Effect of Social Media Influencer on Brand Switching Behavior of Millennial and Generation Z”. New Perspective: Journal of Business and Economics 7, no. 1 (September 25, 2024): 73–82. Accessed November 21, 2024. https://nepjol.info/index.php/npjbe/article/view/70056.