PHUYAL, Sanskriti; NEUPANE, Kritika; TIMILSINA, Urja Shree; SILWAL, Sneha; KHADKA, Dipjal Kumar. Impact of Green Marketing Mix on Purchase Behavior of Environmentally Conscious Consumers of Kathmandu Valley in Fashion Industry. New Perspective: Journal of Business and Economics, [S. l.], v. 8, n. 1, p. 33–46, 2025. DOI: 10.3126/npjbe.v8i1.85395. Disponível em: https://nepjol.info/index.php/npjbe/article/view/85395. Acesso em: 7 dec. 2025.