SHRESTHA, B.; SHRESTHA, B. K. Comparative Impact of Traditional and Modern Promotion on Brand Equity Dimensions. Nepalese Journal of Management and Technology, [S. l.], v. 2, n. 2, p. 54–69, 2024. Disponível em: https://nepjol.info/index.php/njmt/article/view/68726. Acesso em: 13 aug. 2024.