Shrestha SK, Mahat D, Karki TB. Captivating Nepal’s Smartphone Users: The Path to Brand Loyalty. Nep. J. Multidisc. Res. [Internet]. 2025 Jun. 1 [cited 2025 Dec. 7];8(3):1-12. Available from: https://nepjol.info/index.php/njmr/article/view/69645