Impact of social media advertisement on brand loyalty With reference to soft drink marketing situations in Chitwan district

Authors

  • Mahesh Prasad Upadhyay Balkumari College, Tribhuvan University Chitwan, Nepal

DOI:

https://doi.org/10.3126/njmgtres.v1i0.37318

Keywords:

loyalty, advertisement, social media, satisfaction, attitude, brand image, impact

Abstract

Social media advertisement has great impact on the consumers loyalty. Factors affecting brand loyalty are quality of product as well as effective and entertaining social media advertisement. In the views of consumers best social media is Face Book rather than Instagram and Messengers most liked advertisement is Coke due to it entertaining advertisement in social media.

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Author Biography

Mahesh Prasad Upadhyay, Balkumari College, Tribhuvan University Chitwan, Nepal

Associate Professor

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Published

2021-01-31

How to Cite

Upadhyay, M. P. (2021). Impact of social media advertisement on brand loyalty With reference to soft drink marketing situations in Chitwan district. Nepalese Journal of Management Research, 1, 22–29. https://doi.org/10.3126/njmgtres.v1i0.37318

Issue

Vol. 1 (2021)

Section

Articles

License

The journal allows the author to hold the copyright and retain publishing rights without restrictions.