MISHRA, Akalesh Kumar; SAH, Kishan; BHATTA, Sushmita. Effectiveness of digital advertising in Kathmandu Valley. Nepalese Journal of Management, [S. l.], v. 11, n. 2, p. 172–188, 2024. DOI: 10.3126/njm.v11i2.68865. Disponível em: https://nepjol.info/index.php/njm/article/view/68865. Acesso em: 11 dec. 2025.