Digitalization and Its Influence on News Industry in Nepal

Abstract

This study analyzes digitalization and its influence on news industry in Nepal. The dependent variable is performance of news industry. Similarly, the selected independent variables are operating cost, global reach, news presentation, e-newspaper, artificial intelligence and online journalism. The primary source of data is used to assess the opinions of the respondents the regarding digitalization and its influence on news industry in Nepal. The study is based on primary data of 161 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the different factors affecting digitalization and its influence on news industry in Nepal. The result shows that operating cost has a positive impact on the performance of news industry. It indicates that increase in operating costs leads to increase in performance of news industry. Similarly, global reach has appositive impact on the performance of the news industry. It demonstrates that increase in global leads to increase in performance of news industry. Likewise, news presentation has a positive impact on the performance of the news industry. It indicates that better presentation of news leads to increase in performance of news industry. Further, artificial intelligence has appositive impact on the performance of the news industry. It indicates that better use artificial intelligence leads to increase in performance of the news industry. Moreover, e-newspapers has a positive impact on the performance of the news industry. It indicates that the increase in adoption e-newspaper leads to increase in performance of the news industry. Additionally, online journalism has appositive impact on the performance of the news industry. It reveals that increase in online journalism leads to increase in performance of the news industry.