Organizational Strategy and its Effects on Performance of Nepalese Commercial Banks

Abstract

Organizational Strategy is a pattern of important decision that guides the organization in its relationship with its environment; affects the internal structure and processes of organization; and centrally affects the organization’s performance. Descriptive and casual research designs were used in this study. A structured questionnaire based on 5-point Likert scale has been used to collect the data. The sample size was 507 (Respondents) and selected on the convenient basis. Lending strategy, treasury management strategy, resource mobilization strategy, innovation and service quality strategy, and segmentation strategy were used as independent variables and organizational performance was used as dependent variable in this study. It was found that organizational strategies have impacted on organizational performance. The study recommends that investors and managers should make use of strategic management to improve their organizations actual performance at all times.