Management Dynamics 2023-08-08T08:24:34+00:00 Prof. Dr. Keshav Raj Joshi Open Journal Systems <p>Management Dynamics is a NepJOL-registered journal renowned as a National Index Journal with a DOI equivalent to the UGC journal ranking. It is a management-focused, double-blind, peer-reviewed journal that enhances interdisciplinary research. Management Dynamics is being published by Shanker Dev Campus, a top-ranked constituent campus of Tribhuvan University, Nepal. Through the continuous publication of the journal, which incorporates contemporary issues in the social sciences, Shanker Dev Campus seeks to establish and strengthen the knowledge network among academicians, researchers, management leaders, and business owners.</p> Considerations for Investing in the Secondary Stock Market 2023-08-07T04:08:16+00:00 Ajaya Kumar Khadka Srijana Khadka <p>The primary purpose of this research is to examine major aspects of investing. This study employed a causal-comparative research approach to assess correlation and regression, using data collected from 385 respondents involved in secondary market support via a non-probability sampling frame and a purposive sample method. Investment choice is the dependent variable, whereas firm image, accounting information, personal financial demands, and herding are the independent variables. The correlation and regression analyses found high statistical significance between corporate image and 12investment choice. At the same time, there is a positive correlation between the investment choice and each independent variable. The herding factor is a subsequent significant variable for the investment decision. At the same time, the importance of meeting one’s financial obligations is far less substantial. The results of a one-way ANOVA demonstrated that gender, age, and educational background had no modest influence on investing activities. The research concluded that investors base their decisions on a firm’s image; thus, businesses must devise strategies to improve their public image. There is much room for investigating more compact elements that determine behavior.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Research Management Cell, Shanker Dev Campus Factors Affecting Smartphone Purchase Decisions of Consumers 2023-08-07T04:20:45+00:00 Bharat Rai Rewan Kumar Dahal Binod Ghimire <p>This study aimed to pinpoint the factors influencing consumers' decisions to buy Smartphones in Kathmandu. The study examined how social factors, product attributes, and brand image affect consumers' decisions to buy Smartphones. The study focuses on the consumer's preferred method of choosing a Smartphone and which element influences that choice most. In the Kathmandu Valley, the demand for Smartphones is rising quickly. This study made use of primary data. The information was gathered from 394 buyers of cell phones in Kathmandu using a structured questionnaire and a convenient sampling technique. The elements influencing customer purchasing decisions for smartphones were found by using descriptive analysis, correlation analysis, and multiple regression analysis, which allowed for a good conclusion-drawing process. To investigate the Influence on purchasing decisions for Smartphones, product features, social factors, and brand image are used as independent variables. According to a correlation study, the dependent variable, consumer purchase decision in the purchase of a Smartphone, has a substantial association with all independent variables. The outcome of the regression analysis discovered that brand image, product attributes, and social factors significantly influence consumer purchasing behavior. The findings of the study are implacable for both the managerial level and the academic level. However, the study's findings can offer a researcher some theoretical direction. The results of this study may provide guidelines for formulating marketing strategies regarding Smartphones.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Research Management Cell, Shanker Dev Campus Customer Satisfaction with Mobile Banking Services in Nepalese Commercial Banks 2023-08-07T04:44:01+00:00 Joginder Goet Kiran Kharel <p>This study aims to examine the effects of convenience, communication, time-saving, and security on how satisfied customers are with Nepalese commercial banks’ mobile banking services. The study used a descriptive and causal-comparative research design to estimate the relationship between customer satisfaction and the convenience, communication, time-saving, and security factors affecting customer satisfaction with mobile banking. The research depends on the information obtained from a self-administered questionnaire survey. Four hundred twenty questionnaires were issued to the customers of 21 commercial banks, and 395 questionnaires were eventually gathered for analysis. The findings show a positive and significant correlation between convenience, communication, time-saving, and security with customer satisfaction. Convenience, communication, and time-saving significantly and positively impact customer satisfaction, and security does not affect customer satisfaction. This study is helpful for Nepalese Commercial Bank management who desire to manage their mobile banking services efficiently.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Research Management Cell, Shanker Dev Campus Factors Affecting the Banking Habit of Urban People 2023-08-07T04:51:02+00:00 Madhusudan Gautam <p>Good banking habits are crucial for managing household finances and achieving financial stability. This study aims to examine the major factors that affect the banking habit of urban people. The survey was carried out by distributing structured questionnaires to people of various ages, genders, occupations, and qualifications in Ghorahi Municipality, Dang District- a mid-western part of Nepal. The study followed the descriptive cum casual research design and concluded that convenience, availability, and security have positive effects on banking habits. But awareness level and motivation factors do not have any linkage with the banking habit of urban people. It may be the reason for the similar nature of products and services offered by banks, the increased financial literacy rate, and the financial knowledge of urban people. Thus, the results of this study are helpful for banks to formulate and adopt relevant strategies to increase banking habits.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Research Management Cell, Shanker Dev Campus Investing in Human Capital Management for Firm Performance: Liability or Strategic Alignment? 2023-08-07T04:55:43+00:00 Prakash Kumar Gautam Rishi Raj Gautam <p>A firm’s sustainable performance is a burgeoning issue globally. It is the strategic choice of the firm whether it should invest in its human resources. This study examines the role of human capital management in determining firm performance. HR competencies, HR practices, HR systems, and HR deliverables were selected as the dimensions of human capital management. Employee satisfaction was the mediating variable. Data were collected from a survey of conveniently selected 305 employees of purposively selected life insurance companies in Nepal. The results of the study revealed a positive significant impact of each component of human capital management and overall human capital management on firm performance, concluding that investment in human capital management is the strategic alignment rather than the liability. Firms investing more in human capital enhance their financial performance for sustainable growth. This study contributes to elaborating the resource-based view for creating dynamic capability of resources from effective development and mobilization of human resources. </p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Research Management Cell, Shanker Dev Campus Determinant of Customer Churn in the Nepalese Mobile Telephony Market 2023-08-07T05:01:19+00:00 Sabin Shrestha Dinesh Basnet Mijash Humagain <p>This study aims to trace the primary reason for discontinuing the service or switching to other telecom operators by the customers. This study examines the customer churn determinant in the Nepalese mobile telephony market. The study used descriptive statistics and causal research design, i.e., a multiple linear regression model with 400 samples collected through a structured questionnaire. The study found that pricing and tariff, network quality, customer service and support, and new product and services are major determinants of customer churn in the Nepalese mobile telephone market. The current study is useful for developing predictive modeling by telecom operators to tap the possible churner beforehand by taking necessary marketing initiatives. Further, the study outcome could be useful for regulation in terms of devising the policy related to product offering by Nepalese telecom, pricing of the service, and the need to monitor the service quality by the telecom operators.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 Research Management Cell, Shanker Dev Campus