SHRESTHA, S. K. Celebrity Endorsement and Purchase Intention: A Structural Equation Modeling Approach. Management Dynamics, [S. l.], v. 22, n. 1, p. 35–46, 2019. DOI: 10.3126/md.v22i1.30237. Disponível em: https://nepjol.info/index.php/md/article/view/30237. Acesso em: 18 may. 2024.