Factors Influencing Investors' Perception and Decision-Making in the Stock Market

Authors

  • Bishnu Prasad Lamsal Madhyabindu Multiple Campus, Kawasoti

DOI:

https://doi.org/10.3126/madhyabindu.v10i1.75613

Keywords:

Perception, investment decision, stock market, risk and return

Abstract

This research employed a descriptive and analytical research design to investigate the perceptions of Nepalese investors towards the stock market, to analyze the relationship between different factors (investment decision, company-related variables, risk, and return-related variables, market-related variables) and investors' perceptions to examine the factors that impact in the investment decision. This research used primary data. The data was collected from 292 respondents who are residents of Nawalpur district. Inferential analysis was conducted in SPSS using statistical tools like correlation and regression to examine the relationships between dependent and independent variables, as well as to assess how various factors influence investors' perceptions. The study revealed that investment decisions, company-related variables, risk, and return-related variables, and market-related variables are mostly considerable factors before investing in the stock market.

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Published

2025-02-17

How to Cite

Lamsal, B. P. (2025). Factors Influencing Investors’ Perception and Decision-Making in the Stock Market. Madhyabindu Journal, 10(1), 1–14. https://doi.org/10.3126/madhyabindu.v10i1.75613

Issue

Vol. 10 No. 1 (2025)

Section

Articles

License

© Madhyabindu Journal

The work is simultaneously licensed under a policy and procedure of Madhyabindu Journal, which permits others to distribute the work with an acknowledgement of the work's authorship and initial publication in this journal. With an acknowledgement of its original publication in this journal, authors can enter into separate, extra contractual arrangements for the non-exclusive dissemination of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book).