The Four Brahmavihāras: A Foundation for Customer Satisfaction: A study conducted with the Customers of Different Internet Service Providers

Abstract

With the goal to improve customer satisfaction, this research studies the Four Brahmavihāras: Upekkhā (Equanimity), Muditā (Appreciative Joy), Karuṇā (Compassion), and Mettā (Loving-Kindness). This study explores the use of Buddhist ideas to create a more compassionate and holistic approach to customer service and to show how compassion, kindness equanimity and appreciative joy enhance customer satisfaction. This research will develop an idea structure to integrate the Four Brahmavihāras into customer service encounters and investigate the ways in which fostering these qualities in employees might affect customer satisfaction, loyalty, and perceptions. Through a quantitative research methods, the study will investigate the effects of applying a customer satisfaction model based on the Four Brahmavihāras.