SHRESTHA, Arpan; PUN, Lal Bahadur. The Influence of Brand Equity on Consumer Buying Behavior. Kshitiz Management Review, [S. l.], v. 2, n. 1, p. 60–73, 2026. DOI: 10.3126/kmr.v2i1.94645. Disponível em: https://nepjol.info/index.php/kmr/article/view/94645. Acesso em: 1 jun. 2026.