Journal of Nepalese Management and Research 2024-01-19T10:01:21+00:00 Prof. Dr. Deep Bahadur Rawal Open Journal Systems <p>The Journal of Nepalese Management and Research is published by the Graduate School of Management, Mid-West University, Surkhet, Nepal. It publishes articles in management and other disciplines.</p> Internet Banking Tools and Client Satisfaction with Nepalese Commercial Banks 2024-01-03T05:41:27+00:00 Amrit Kumar Sharma Gaire <p>The principal aim of this research endeavor was to assess the influence of Internet tools on client satisfaction within the commercial banking sector in Surkhet. The independent variables, namely Internet banking (IB), mobile banking (MB), automated teller machine (ATM), and point of sales (POS), were selected for this investigation, with client satisfaction designated as the dependent variable. Employing a descriptive research design and quantitative data, the study utilized a convenience sampling technique and administered a structured questionnaire to collect relevant data from respondents. The sample comprised 101 Internet banking users selected from the pool of Internet banking users in Surkhet. In the process of data analysis, various statistical measures, including frequency, mean, standard deviation, univariate, bivariate, and multivariate regression, were employed. The study's findings revealed a noteworthy positive impact of Internet banking tools on client satisfaction. This implies that commercial banks' integration and utilization of Internet banking tools in Surkhet are associated with a statistically significant improvement in client satisfaction.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Unveiling Strategic Mastery: Navigating the Nepalese Business Landscape for Competitive Advantage 2024-01-03T05:54:38+00:00 Bhupal Bikram Kathayat <p>This empirical investigation meticulously delves into the intricate facets of unveiling strategic mastery and its consequential impact on the configuration of the business landscape in Nepal, with a particular emphasis on the achievement of competitive advantage. The research embraced a positivist research philosophy and employed a descriptive research design, utilizing a survey method that incorporated structured questionnaires for the systematic collection of data. The sample size (324) was determined through convenience sampling across the seven provinces, and the Raosoft online statistical tool was utilized to calculate the necessary sample size. The study exclusively conducted inferential analysis, employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique to achieve its objectives. The investigation revealed that all the exogenous variables under consideration, namely strategic thinking, organizational agility, digital transformation, and risk and resilience, exhibited a conspicuous and statistically significant positive impact on the endogenous variable, i.e. competitive advantage. These findings, congruent with extant research, augment the study's credibility and furnish valuable insights for both academia and practitioners. The research contributes substantively to theoretical frameworks while concurrently supplying pragmatic guidance for decision-makers navigating complex business landscapes. Consequently, the study effectively bridges the theoretical-practical divide, imparting substantial benefits to the business organizations in Nepal.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2024 Journal of Nepalese Management and Research (JNMR) Exploring the Allure: What Drives Customers to Embrace Mobile Banking Apps? 2024-01-03T06:02:04+00:00 Dipak Singh Rawat <p>This empirical investigation precisely explores the allure that drives customers to embrace mobile banking apps. This paper aims to examine the combined roles that perceived usefulness, perceived ease of use, perceived security and trust, and perceived hedonic motivation play in the adoption of mobile banking apps. It also aims to determine the effect of perceived hedonic motivation as a mediating variable in the relationship between these factors and the allure to embrace mobile banking apps. The research employed a positivist research philosophy and a descriptive research design, utilizing a survey method. Data were collected from 409 users of mobile banking apps from Karnali Province, employing a purposive sampling technique. The study exclusively conducted inferential analysis, employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique to achieve its objectives. The study found a statistically significant positive impact of perceived usefulness, perceived ease of use, perceived security and trust, and perceived hedonic motivation on the adoption of mobile banking apps. Additionally, it identified the complementary partial mediating role of hedonic motivation. It accentuated its supportive influence on the relationships between PEoU, PSaT, and PU, and the allure to embrace mobile banking apps. These findings offer actionable insights for practitioners seeking to enhance mobile banking apps' appeal and user experience, acknowledging the intricate interplay of factors that collectively shape consumer willingness in the dynamic digital finance landscape</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Influencing Factors of Online Shopping on Customer Satisfaction in Birendranagar, Surkhet 2024-01-03T06:07:27+00:00 Hasta Bahadur Pulami <p>This research aims to investigate and assess the variables that affect the impact of Internet shopping on consumers' satisfaction in Birendranagar, Surkhet. This research used a causal-comparative design to ascertain the causes and consequences of specific variables. One hundred fifteen customers who used to shop online provided information for the analysis. Multiple regression, F-test, mean, and standard deviation were used in the studies. According to the survey, there is a statistically significant impact of perceived risk, comfort, ease, and competitive price when it comes to customer satisfaction. However, it was discovered that the effects of each variable separately produced distinct outcomes. Customer satisfaction is significantly impacted (&lt;.05) by comfort and perceived risk but not significantly by competitive pricing and shopping convenience.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Factors Affecting Online Shopping in Birendranagar, Surkhet 2024-01-03T06:11:04+00:00 Harendra K.C. <p>Online shopping is a rapidly growing phenomenon these days. There is no doubt that the business environment is rapidly changing today, with the involvement of media and communication technologies changing the way of interaction and persuading consumers to buy their products or change their customer choices. The study's main goal is to identify the factors influencing online shopping in Birendranagar, Surkhet. Descriptive research and casual comparative are used. The study's target population is all Birendranagar Surkhet consumers who bought their products online. To collect a sample, the convenience method is used. A structural questionnaire is used to collect responses for the survey. Ease and price factors significantly impact the purchasing behavior of all Birendranagar and Surkhet consumers who used to go far online.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Pricing Strategies of Organic Products in Surkhet Valley, Nepal 2024-01-03T06:14:08+00:00 Ammar Bahadur Rokaya Akhilesh Chandra Pandey <p>This study explores the pricing strategies of organic products in Surkhet Valley, Nepal. It seeks to examine how several factors, including production costs, market demand, competitor prices, distribution costs, and overall economic conditions, interact with one another. The study uses a quantitative methodology and includes 150 participants from the Surkhet Valley of Nepal, including farmers and organic products vendors. The study uses statistical tools to analyze the data gathered, concentrating on Smart PLS-4. The study finds that there is a strong relationship between important variables such as market demand, competitor prices, distribution costs, economic conditions, production costs and the price of organic products. The results highlight how important it is for companies to keep an eye on rival pricing strategies, minimize distribution expenses, and modify price strategies in reaction to shifting market dynamics. For businesses in Surkhet Valley, Nepal, to thrive sustainably, they must improve their comprehension of the factors that affect the price of organic products. The report emphasizes how crucial it is to keep production costs under control and match pricing policies to the demands of the market. It also emphasizes how important it is to monitor rival pricing, streamline distribution procedures, and maintain flexibility when modifying price tactics. Restrictions include the sample size and the exclusive focus on Surkhet Valley, which make it dangerous to extrapolate the findings to other settings. Still, the study provides a valuable starting point for businesses looking to expand sustainably in the organic product space.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Quality of Work-Life and Employee Job Satisfaction in Nepalese Organizations 2024-01-03T06:21:02+00:00 Manoj Paudel <p>The purpose of this study is to explore and examine the factors of quality of work life in different organizations in the context of Nepal. In this study, causal comparative research design is used to determine the causes and consequences of selected variables. Information is gathered from 422 staff working in different organizations in different sectors of work and job positions using a set of structured questionnaires. For the analyses, mean, standard deviation, f-test, and multiple regression are used. The study revealed that career development and growth, empowerment and teamwork are found to be statistically significant</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Determinants of Saving and Investment Behavior of Rural People in Chaukune Rural Municipality, Surkhet District 2024-01-03T06:24:58+00:00 Ramesh Prasad Gautam <p>This study determines the saving and investment behavior determinants of rural people in Chaukune Rural Municipality, Surkhet district. The research mainly applied primary sources to collect the data required in the study. Among the population, 180 respondents are selected as the sample size using convenience sampling. The study applied a quantitative research method and is based on positivist philosophy. The entire questionnaire is prepared based on the Likert scale. Collected data is processed using a statistical regression analysis tool. Based on multivariate regression analysis, most independent variables significantly impact the dependent variable, i.e., financial literacy, investment motive, and saving culture, which significantly positively impact saving and investment behavior.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Factors Affecting Non-performing Loans of Nepalese Commercial Banks: A Perception of Bankers 2024-01-03T06:29:10+00:00 Dinesh Kumar Pant <p>This study investigated the factors influencing non-performing loans (NPLs) in Nepalese Commercial Banks. Macro-economic factors, managerial efficiency, and lending policy were identified as independent variables, while non-performing loans constituted the dependent variable. A descriptive and causal-comparative research design was adopted to run the study. The population of the study was the entire bankers working at the various branches and province-level offices of the different commercial banks of Karnali province. A convenience sampling plan was used to collect the responses. The data was collected from 406 respondents using a structural questionnaire and analyzed and interpreted through t-tests, correlation and regression analysis using SPSS software. The study concluded that the macroeconomic factors and managerial efficiency, along with lending policy, have a significant impact on the non-performing loans of the Nepalese commercial banks.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Key Elements of the Research Proposal 2024-01-03T06:33:16+00:00 Liladhar Tiwari <p>This article gives deep insight into the elements of a research proposal. This article provides a comprehensive overview of the main elements that must be comprised in a well-shaped research proposal. It has tried to examine the key elements of the research proposal. The major objective of this study is to indicate what the researcher proposes to explore, which is important enough to deserve the enquiry and the suitable method to make an original contribution. It helps develop a general idea about the academic research proposal. Furthermore, it provides and allows readers to assess the research proposal's basic premises quickly. It helps the readers deliver an overview of the information about the contents of the research proposal. It should summarize all the basic parts of information and explanation like title, abstract, statement of the problem, objective, review of literature, hypothesis or research questions, research methodology, research plan, timeline, budget, and limitation of the study, reference and appendix.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Stylistic Analysis of Laxmi Prasad Devkota's Poem 'The Lunatic' 2024-01-03T06:38:05+00:00 Sushil Kumar Shahi <p>This study is based on a stylistic analysis of the poem 'The Lunatic' by a great modern poet of Nepal, Laxmi Prasad Devkota. This analysis focuses on the foregrounding, metaphors, graphological, phonological, morphological, and semantic levels to explore and analyze what the poet wants to convey by describing his own experiences, showing the complex relationship between the poet and people living in the society that is going through social transformation. Stylistic techniques and methods are tactfully used to unfold the hidden feelings and experiences of the poet's life. Keeping in view stylistics is the study of different devices employed in language that give literary style and beauty to any writing; this article aims to explore and reveal hidden realities of poetic lines used in the poem 'The Lunatic'. This analysis helps us understand the poetic expression that can beautifully provide the picture of social transformation through the conflict between the poet and society. The stylistic devices used in this poem are the setting of the poem, along with the figures of speech. This study examines how the changing social context affects the poet's feelings and thoughts when composing poetry. Furthermore, the article explores how figurative speech enhances the impact of poetry on the readers' thinking.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR) Impact of Different Tax Variables on The Economic Growth of Nepal 2024-01-03T06:42:11+00:00 Veetihotra Vasishtha <p>This study examines the impact of different tax variables on GDP growth. Timeseries secondary data were gathered from the Economic Survey issued across several fiscal years to meet the study's objectives. The acquired data was analyzed using the log-linear regression model. The research hypotheses were tested using SPSS 20 software. The regression model included independent variables (tax) and the dependent variable GDP. The findings show that direct tax has an adverse association with GDP, whereas indirect tax has a positive link. Notably, overall revenue has a significant beneficial impact on GDP. Despite positive trends in tax revenue, they need to meet the government expenditure in Nepal. Across all regression models, the R2 coefficient exceeds 95%, indicating a high degree of determination among variables.</p> 2023-12-31T00:00:00+00:00 Copyright (c) 2023 Journal of Nepalese Management and Research (JNMR)