Manandhar, A. and Bhandari, B.P. 2025. Drivers of Green Consumerism: The Role of Eco Branding and Beliefs in the Nepalese Urban Market. Journal of Kapan Multiple Campus. 4, 1 (Dec. 2025), 39–59. DOI:https://doi.org/10.3126/jkmc2.v4i1.91045.