Marasini, Arju, and Tara Prasad Upadhyaya. “Does Star Power Sell? Celebrity Endorsements and Consumer Purchase Intentions in Rupandehi, Nepal”. Journal of Business and Social Sciences Research 10, no. 2 (December 31, 2025): 1–16. Accessed January 29, 2026. https://nepjol.info/index.php/jbssr/article/view/89438.