MARASINI, Arju; UPADHYAYA, Tara Prasad. Does Star Power Sell? Celebrity Endorsements and Consumer Purchase Intentions in Rupandehi, Nepal. Journal of Business and Social Sciences Research, [S. l.], v. 10, n. 2, p. 1–16, 2025. DOI: 10.3126/jbssr.v10i2.89438. Disponível em: https://nepjol.info/index.php/jbssr/article/view/89438. Acesso em: 29 jan. 2026.