JOSHI, Uttam Lal; BHUSAL, Bhim Prasad. Revisiting Consumer Behavior: Dominant Factors Shaping Consumer Rationality. International Research Journal of MMC, [S. l.], v. 7, n. 1, p. 146–160, 2026. DOI: 10.3126/irjmmc.v7i1.93010. Disponível em: https://nepjol.info/index.php/irjmmc/article/view/93010. Acesso em: 22 apr. 2026.